5 Steps to Build Top Sellers on Douyin

In the recent years, Douyin has become the fastest growing platform to build the brand top sellers in a short time. In this article, we will tell you how to build top seller on Douyin in 5 steps. The feature of Douyin’s algorithm and instant click-to-purchase facilitate building top sellers. Here summarises two main characters of Douyin top sellers. High-quality + Attractive communication story + Little Red Book seeding to build brand e-reputation Products with apparent efficacy before and after…

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KOL Fans Comparison on 5 Big Chinese Social Media Platforms

KOL Fans Comparison on 5 Big Chinese Social Media Platforms
KOL Fans Comparison on 5 Big Chinese Social Media Platforms

1. MAUs of 5 big platforms in 2019 and 2020 Add Your Heading Text Here There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED.  There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED.  Comparatively, Weibo has 521 million…

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KOL Marketing in China Introduction

KOL Marketing in China Introduction
KOL Marketing in China Introduction

The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption.  Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce…

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Content Seeding Platform Comparison: Weibo, RED & Bilibili

1. What is Content Seeding in China? Content seeding describes an online behavior: through relevant content seeded about a certain product or brand to plant thoughts in consumers´ minds of ​​buying this item.Content seeding is one of the most essential approaches to increase brand awareness, communicate brand messages and marketing products to target audiences, in order to influence their purchase consideration and drive sales. This approach has become an important part of China’s e-commerce shopping drivers.3 out of top 6…

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How to do B2B marketing in China

Just as in the West, meeting people face to face and establishing relationships at trade shows, conferences, exhibitions, dinners and industry events, plays a crucial role of B2B marketing in China too. The personal touch and discussions over meals are important. People need to know they’re dealing with experts in their field with good products and services that they can trust over the long term.But nothing happens in China without also happening online. China is a digital savvy country that’s…

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How to create a Douyin brand account and Douyin store

How to create a Douyin brand account and Douyin store
how to create a douyin account and store

Douyin (Chinese domestic version of TikTok), being wildly popular with Chinese youths, is a short-video-based social networking app owned by ByteDance. Nowadays, integration with e-commerce has become a common practice among the most prevalent social platforms such as Little Red Book and WeChat. Douyin has caught up with this trend and transformed itself into one of the most important marketing channels for e-commerce players. This article will introduce how to create a Douyin brand account and store step by step.…

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