eTOC Blog

2023 Double 11 highlights evolving e-commerce trends, platform strategies, and...

SHEIN surpasses industry giants with innovative fast fashion, dominating global...

US , Eruope and China's AI race reflects deeper ideological,...

2023's Double 11 in China: Unraveling promotions, standout sales, and...

South Korea's digital realm is a fusion of tech advancements...

Indonesia's recent ban on e-commerce via social media platforms disrupts...

eTOC's 5th Anniversary: From E-Commerce to APAC Digital Marketing. Discover...

The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in...

Explore China's 2023 618 festival, witnessing fierce competition and record-breaking...

The power of Artificial Intelligence-Generated Content (AIGC) and its significance...

Information about our Masterclass at the OMR Festival 2023 in...

Latest trends, consumer insights, and growth opportunities of the Chinese...

The latest trends and market insights for the coffee industry...

Essential Chinese industry trends to keep an eye on in...

The emerging e-commerce market in Southeast Asia and its opportunities.

Hosting website content in mainland China.

The latest platform trends in China 2023.

At the end of 2022, the three-year epidemic was over...

Key Takeaways from eTOC:  We have identified the Double 11...

Mid-Autumn Festival This traditional festival, also known as the Moon...

Mascots in China They can be responsible for the success...

China’s Me-Economy Chinese culture is described as collectivist. This means...

1. The Chinese Mainland luxury market with continuous and moderate...

1. The fitness boom has arrived in China! China is...

Green China Climate change is a threat to the entire...

1. China’s rapidly developing camping industry in the post-epidemic era...

Gen Z in China GenZ is the future core proponent...

What are “bullet comments”? In general,  “Bullet comments”, or “dan’mu”...

1. The small but fast-growing Chinese perfume market The change...

Source: Globaltimes Every Chinese must take this exam once in...

Source: Epicurious Chinese dishes such as Sichuan hotpot or Peking...

Source: SCMP, Shutterstock Hotpot is one of the most popular...

Source: Zhihu Chinese food is certainly one of the most...

Source: hotels.com When you think of China, you don’t necessarily...

Source: berkshirepublishing.com While some of these taboos are rather amusing...

Beijing has overtaken New York in the number of billionaires...

Introduction The term around the so-called metaverse always causes a...

Introduction No other country in the world celebrates shopping festivals...

Zhihu – the Chinese question and answer platform When people...

Social Media in China Statista.com There are approx. 927 million...

China’s Credit Card Disappearance? Image Source: Getty Images China has...

About Baidu Baidu was founded on the 1st of January,...

#1 E-commerce and Omnichannel Source: daxueconsulting.com Omnichannel refers to the...

Chinese Influencers Are RECORD-BREAKING! For many in the West, names...

Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and...

Tech Company Share Prices are Falling! China has recently been...

China’s “Sinking Markets” Image Source: cscecos.com Consumer behavior in China...

The Rise of Alibaba’s Autonomous Delivery Robots Image Source: damo.alibaba.com...

WeChat Mini-Program What is WeChat Mini-Program? WeChat Mini-Program (below WeChat...

What is Content Marketing? Content marketing differs from traditional marketing...

Part 1 – Online Payment Market Overview Considerable and growing...

China’s New Internet User: The Sheconomy Image Source: traveldailymedia.com Women...

LinkedIn China Image Source: damo.alibaba.com As of yesterday, the popular...

China’s Demographic Change Image Source: Chinadaily.com.cn Chinese society is undergoing...

Meituan Image Source: Min.news Meituan, China’s Groupon on steroids, is...

Housing Woes Image Source: Nerdwallet.com As a fresh grad coming...

From Public to Private-Domain Traffic Image Source: cgtn.com Without a...

Chinese Idol Economy Image Source: CNBC.com With internet access increasing...

WeChat Image Source: voi.com Developed by Tencent in 2011, WeChat...

Affiliate marketing, an advertising tool in which companies compensate third-party...

In the recent years, Douyin has become the fastest growing...

1． MAUs of 5 big platforms in 2019 and 2020...

The latest report by CNNIC revealed that the size of...

1. What is Content Seeding in China? Content seeding describes...

Just as in the West, meeting people face to face...

Douyin (Chinese domestic version of TikTok), being wildly popular with Chinese youths,...

As a short-video-based app with live streaming function, Kuaishou (Chinese:...

With the rapid development of China’s e-commerce market, more and...

In recent years, Little Red Book (in Chinese: 小红书 Xiaohongshu,...

Top Chinese Social Media Platforms In this article you will...

1. What Is Pinduoduo? Launched in 2015, Pinduoduo has been...

The above figures show the number of active users of...

China’s cross-border e-commerce market has achieved great development in recent...

China is the biggest e-commerce market in the world and...

WeChat (in Chinese “Weixin” standing for micro-message), originally a messaging app...

Alibaba accounted for 34.3% of the total net digital Ad...

Introduction: With the advent of the era of big data,...

Sell to China via No.1 CBEC platform Tmall Global With...

Because of the decline in marriage rates and the increase...

In the last article, we introduced China’s fan economy’s development...

After China’s idol industry has experienced explosive growth since 2018,...

According to iiMedia Research, China’s personal care e-commerce market reached...

According to TalkingData 2019 E-commerce Crowd Insight Report, China has the...

“Guo Huo” (“Chinese domestic products”) is undoubtedly one of the...

In the first half year of 2020, with people staying...

On June 18th, GREE’s CEO Dong Mingzhu cooperated with 30,000...

In the last blog, we talked about the characteristics of...

According to the 618 Online Shopping Festival Overview by GroupM,...

Until the first quarter of 2020, the number of monthly...

With the rise of the live streaming industry in China,...

We still remember how the 2003 SARS outbreak triggered the...

Today, internet has been well established and developed, no business...

Currently, we are experiencing a progressing shutdown in most European...