eTOC Blog

Digital Yuan's influence on marketing and e-commerce.

China's digital landscape evolves beyond BAT with new tech leaders.

Colors influence Chinese culture and marketing.

Unveiling China's culinary heritage through regional flavors.

AI is transforming China's education.

Essential strategies for successful mobile marketing in China.

Essential strategies for successful mobile marketing in China.

Brand strategies for China's Generation Alpha: influence, digital trends and...

The most important e-commerce trends in China in 2024.

China's second-hand market is booming, reshaping luxury consumption.

Seamless integration of online and offline shopping for China's modern...

Rakuten: A global e-commerce giant with a strong focus on...

Explore China's cutting-edge technologies transforming marketing: AI, AR, VR, blockchain,...

Learn about the innovations and trends of the 2024 618...

Douyin reshapes e-commerce through technological innovation, strategic omnichannel approaches, and...

Temu redefines online shopping globally with its vast product range,...

C-beauty's global rise challenges Western and Asian beauty norms, blending...

China's elderly defy stereotypes, emerging as key players in the...

China's 2024 AI advancements underscore strategic growth and global tech...

Xiaohongshu redefines digital commerce by integrating social networking and e-commerce,...

Shopatainment combines shopping with entertainment, transforming e-commerce into an immersive,...

Optimize your Douyin strategy for enhanced marketing and e-commerce success...

Master e-commerce in Southeast Asia: market insights, strategies, and consumer...

Discover China's 2024 marketing trends: innovation, consumer behavior, and strategy.

China's AI ascent blends policy support with tech advancements and...

2023 Double 11 highlights evolving e-commerce trends, platform strategies, and...

The emerging e-commerce market in Southeast Asia and its opportunities.

Hosting website content in mainland China.

The latest platform trends in China 2023.

At the end of 2022, the three-year epidemic was over...

Key Takeaways from eTOC:  We have identified the Double 11...

Mid-Autumn Festival This traditional festival, also known as the Moon...

Mascots in China They can be responsible for the success...

China’s Me-Economy Chinese culture is described as collectivist. This means...

1. The Chinese Mainland luxury market with continuous and moderate...

1. The fitness boom has arrived in China! China is...

Green China Climate change is a threat to the entire...

1. China’s rapidly developing camping industry in the post-epidemic era...

Gen Z in China GenZ is the future core proponent...

What are “bullet comments”? In general,  “Bullet comments”, or “dan’mu”...

1. The small but fast-growing Chinese perfume market The change...

Source: Globaltimes Every Chinese must take this exam once in...

Source: Epicurious Chinese dishes such as Sichuan hotpot or Peking...

Source: SCMP, Shutterstock Hotpot is one of the most popular...

Source: Zhihu Chinese food is certainly one of the most...

Source: hotels.com When you think of China, you don’t necessarily...

Source: berkshirepublishing.com While some of these taboos are rather amusing...

Beijing has overtaken New York in the number of billionaires...

Metaverse in China The term around the so-called metaverse always...

Full Guide of Chinese Shopping Festivals No other country in...

Zhihu – the Chinese question and answer platform When people...

Social Media in China Statista.com There are approx. 927 million...

China’s Credit Card Disappearance? Image Source: Getty Images China has...

About Baidu Baidu was founded on the 1st of January,...

#1 E-commerce and Omnichannel Source: daxueconsulting.com Omnichannel refers to the...

Chinese Influencers Are RECORD-BREAKING! For many in the West, names...

Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and...

Tech Company Share Prices are Falling! China has recently been...

China’s “Sinking Markets” Image Source: cscecos.com Consumer behavior in China...

The Rise of Alibaba’s Autonomous Delivery Robots Image Source: damo.alibaba.com...

WeChat Mini-Program What is WeChat Mini-Program? WeChat Mini-Program (below WeChat...

What is Content Marketing? Content marketing differs from traditional marketing...

Part 1 – Online Payment Market Overview Considerable and growing...

China’s New Internet User: The Sheconomy Image Source: traveldailymedia.com Women...

LinkedIn China Image Source: damo.alibaba.com As of yesterday, the popular...

China’s Demographic Change Image Source: Chinadaily.com.cn Chinese society is undergoing...

Meituan Image Source: Min.news Meituan, China’s Groupon on steroids, is...

Housing Woes Image Source: Nerdwallet.com As a fresh grad coming...

From Public to Private-Domain Traffic Image Source: cgtn.com Without a...

Chinese Idol Economy Image Source: CNBC.com With internet access increasing...

WeChat Image Source: voi.com Developed by Tencent in 2011, WeChat...

Affiliate marketing, an advertising tool in which companies compensate third-party...

In the recent years, Douyin has become the fastest growing...

1． MAUs of 5 big platforms in 2019 and 2020...

The latest report by CNNIC revealed that the size of...

Content Seeding Platform Comparison: Weibo, RED & Bilibili 1. What...

How to do B2B marketing in China Just as in...

How to create a Douyin brand account and Douyin store...

Short Video Platform – Kuaishou Guide As a short-video-based app...

How to choose logistics solutions for new brands China entry?...

How to create a Little Red Book brand account and...

Top Chinese Social Media Platforms In this article you will...

1. What Is Pinduoduo? Launched in 2015, Pinduoduo has been...

Top 10 e-commerce platforms in China The above figures show...

Top 5 cross-border E-Commerce platforms in China China’s cross-border e-commerce...

Tmall Global Brand Flagship Store Opening Guide China is the...

How to sell to China via WeChat WeChat (in Chinese “Weixin”...

Tmall Paid Advertising – Full Guide Alibaba accounted for 34.3%...

Introduction: With the advent of the era of big data,...

Sell to China via No.1 CBEC platform Tmall Global With...

Because of the decline in marriage rates and the increase...

In the last article, we introduced China’s fan economy’s development...

After China’s idol industry has experienced explosive growth since 2018,...

2020 China Personal and Home Care Insights and Trends According...

How to build a compelling product story for China? According...

The Emerging Success of Chinese Beauty Brands Case Studies “Guo...

2020 1st Half Year Live Streaming Consumer Insights Report In...

How Can Traditional Enterprises Embrace Live Streaming? On June 18th,...

How to Choose the Right Live Streaming Platform In the...

2020 Trends Emerged from 618 Online Shopping Festival According to...

How to Choose the right live streaming KOLs Until the...

China Live Streaming Case Study With the rise of the...

The most effective e-commerce tool in China – Live-streaming We...

China Market Entry Guide 2020: how to speed test your...

Coronavirus Industry Impact in China Currently, we are experiencing a...