Social Media in China Source: Statista.comThere are approx. 927 million social media users in China during 2020.The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections.Top social media apps include:DouyinWeChatWeiboXiaohongshu (RED) The Ecosystem Thinking Image Source: chinaskinny.comChinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own ecosystems.The best example is WeChat, which…

China’s Credit Card Disappearance? Image Source: Getty Images China has somehow forgone the credit card era and went straight to mobile payments. This is largely due to China going through a huge and sudden burst of economic development over the recent decades. Credit cards were never able to gain a strong foothold in the Chinese payment market before mobile payment appeared. The Trend Data Source: IPSOS, WalktheChat As we can see from the figure above, in 7 short years, mobile…

About Baidu Baidu was founded on the 1st of January, 2000, in Zhongguancun, Beijing. It’s founder, Li Yan Hong, holds the patent for “Hyperchain Analysis”, making China a part of the only four nations (along with USA, Russia and South Korea) in the world with core search engine technology. Every day, Baidu processes over 1 billion search requests from over 100 countries and is the primary source of Chinese information and services for netizens across the world, serving over 1…

#1 E-commerce and Omnichannel Image Source: daxueconsulting.com Omnichannel refers to the multichannel approach of customer fulfillment. In China, it is made of four major components: Decision-making Consumer Engagement Fulfillment CRM Online retailers are focusing more and more on delivering integrated experiences, sometimes even combining digital with physical experiences – “phygital”. #2 Social Commerce Image Source: homepage.rs In the aftermath of Covid-19, Chinese consumers spend over 7 hours a day on the mobile internet. Two-thirds of which are spent on social…

Chinese Influencers Are RECORD-BREAKING! For many in the West, names like Austin Li or Viya are rather unheard of. But when it comes to spreading the word about brands and products in Chinese e-commerce, these influencers are second to none.Key Opinion Leaders (KOL), the most famous Chinese influencers, are internet celebrities of China.These KOLs talk about products and brands in their livestreams, and have built a solid foundation of millions upon millions of loyal followers. They can make your products…

Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.io China has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation. This massive userbase acted as the building block for China becoming the largest e-commerce market. This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.com China’s population…