Content Seeding Platform Comparison: Weibo, RED & Bilibili

1. What is Content Seeding in China? Content seeding describes an online behavior: through relevant content seeded about a certain product or brand to plant thoughts in consumers´ minds of ​​buying this item.Content seeding is one of the most essential approaches to increase brand awareness, communicate brand messages and marketing products to target audiences, in order to influence their purchase consideration and drive sales. This approach has become an important part of China’s e-commerce shopping drivers.3 out of top 6…

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How to do B2B marketing in China

Just as in the West, meeting people face to face and establishing relationships at trade shows, conferences, exhibitions, dinners and industry events, plays a crucial role of B2B marketing in China too. The personal touch and discussions over meals are important. People need to know they’re dealing with experts in their field with good products and services that they can trust over the long term.But nothing happens in China without also happening online. China is a digital savvy country that’s…

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How to create a Douyin brand account and Douyin store

How to create a Douyin brand account and Douyin store
how to create a douyin account and store

Douyin (Chinese domestic version of TikTok), being wildly popular with Chinese youths, is a short-video-based social networking app owned by ByteDance. Nowadays, integration with e-commerce has become a common practice among the most prevalent social platforms such as Little Red Book and WeChat. Douyin has caught up with this trend and transformed itself into one of the most important marketing channels for e-commerce players. This article will introduce how to create a Douyin brand account and store step by step.…

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Short Video Platform – Kuaishou Guide

As a short-video-based app with live streaming function, Kuaishou (Chinese: 快手), has gained great attention in Chinese social media. Domestic companies use Kuaishou to target users from lower-tier cities. With its authentic network and an increasing number of celebrity users, the app excites people of all ages. Through this Kuaishou guide, you will learn the opportunities and challenges for e-commerce players on the Short Video platform. 1. A quick tour to Kuaishou 1.1 Kuaishou: innovative and based on short videos.…

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How to choose logistics solutions for new brands China entry?

How to choose logistics solutions for new brands China entry?
How to choose logistics solutions for new brands China market entry

With the rapid development of China's e-commerce market, more and more brands have entered the Chinese market and achieved outstanding results. Choosing a suitable logistics solution is very important and can help brands save a lot of unnecessary costs. In this article, you will learn how to choose an appropriate logistics solution based on your products’ characteristics, and other important knowledge and regulations for cross-border e-commerce (CBEC):Can my products be sold to China via Cross Border E-Commerce?How to choose a…

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How to create a Little Red Book brand account and store

How to create a Little Red Book brand account and store
How to create a little red book account and store

In recent years, Little Red Book (in Chinese: 小红书 Xiaohongshu, in short RED) has become one of the most popular apps in China, especially among young people. Adopting the unique social e-commerce model, Little Red Book now plays an essential role in boosting new consumption and empowering new brands. Content Seeding on Little Red Book is one of the must-haves of Brands´ China marketing measures. Increasingly more brands have opened their brand accounts and online stores on the Little Red…

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