2020 China Personal and Home Care Insights and Trends

2020 China Personal and Home Care Insights and Trends
Insights and Trends of Personal and Home Care in China

According to iiMedia Research, China’s personal care e-commerce market reached 188.19 billion RMB in 2018, an increase of 14.5% YoY. Among them, facial care, body cleansing, and oral care accounted for 81.5%. At the 2020 Tmall Golden Makeup Awards Industry Summit, Ji Yun, general manager of Tmall Beauty Care of Alibaba Group, mentioned in his speech “Tmall Beauty Care Industry Strategy” that the home cleaning industry brought Tmall last year the most new customers. The total number of annual users…

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How to build a compelling product story for China?

How to build a compelling product story for China?
How to build a compelling product story for China

According to TalkingData 2019 E-commerce Crowd Insight Report, China has the world’s largest e-commerce market, and it still maintains double-digit high-speed growth at a compound growth rate of nearly 24% in the past three years. Especially under the challenge of the Covid-19 epidemic, e-commerce plays an even more important role. Merchants rely on e-commerce to communicate uninterruptedly with consumers and sell products. E-commerce has become the preferred channel for major overseas brands to accelerate their China entry as well, thanks to its…

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The Emerging Success of Chinese Beauty Brands Case Studies

"Guo Huo" ("Chinese domestic products") is undoubtedly one of the new trends of Chinese e-commerce which companies should pay attention to most this year. On the one hand, Alibaba launched the "New Domestic Products Plan 2020", intending to strive for three more Chinese brand products in each consumer's shopping cart. On the other hand, since 618, Tmall has launched the "New Domestic Products" channel, which has become the first-level mobile Taobao portal. Under the influence of this series of preferential…

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2020 1st Half Year Live Streaming Consumer Insights Report

In the first half year of 2020, with people staying at home during COVID-19 and the development of mobile devices, the popularity of live streaming has been increasing, among which the e-commerce live streaming is the best-known and becomes a universal way to purchase goods, ranging from beauty products, foods & drinks to electronic appliances. The sales value of live streaming broke new records continuously within a short period of time, bringing us brand new consumption experiences. In this article,…

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How Can Traditional Enterprises Embrace Live Streaming? — A Case Study of GREE’s Live Streaming Trials

How Can Traditional Enterprises Embrace Live Streaming? — A Case Study of GREE’s Live Streaming Trials
How can traditional enterprises embrace live streaming

On June 18th, GREE’s CEO Dong Mingzhu cooperated with 30,000 offline stores nationwide and launched live streaming sessions, with sales of more than 10.2 billion RMB on the same day. However, as early as April 14 in a CCTV interview, Dong Mingzhu said that she would stick to offline sales and not let offline salespeople lose their jobs. Why did Dong Mingzhu change her attitude and dive into the live streaming? How did she achieve extraordinary sales value? Where will…

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How to Choose the Right Live Streaming Platform

In the last blog, we talked about the characteristics of different KOLs as well as how to choose from them (How to choose the right Live Streaming KOLs). However, it’s usually hard for one KOL to perform well on multiple platforms. Different live streaming platforms usually target different groups of core users with their unique user experience; a KOL must align his/her streaming program with the characteristic of the platform’s mainstream users to gain popularity. While KOLs are important in…

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