eTALK China Insights: Green Growth

Green China Climate change is a threat to the entire world. While the trend of a sustainable lifestyle is becoming more and more important, this is also the case in China.  Environmental protection in China is becoming cool and fashionable.More than 90% of Chinese respondents recognize the value of environmental protection and sustainable development. This figure is also reflected in the purchasing and consumption behavior of many Chinese. More and more consumers are paying attention to using products frequently and sustainably.As environmental…

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Camping boom in China

1. China's rapidly developing camping industry in the post-epidemic era According to iiMedia Research, in 2021, the core market size of China's camping economy has reached 74.75 billion RMB, up 62.5% year-on-year; the driving market size is 381.23 billion RMB, with a year-on-year growth rate of 58.5%. As of October 2021, there are nearly 37,000 camping-related companies, with 40% established in 2021. The enthusiasm of Chinese consumers for camping is unprecedented, with a 258% increase in hot search heat in…

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Gen Z in China

Gen Z in China GenZ is the future core proponent of China’s domestic consumption! Who is Gen Z? What makes the Chinese Gen Z so special? What do marketers need to know to win GenZ in China? 1. Who is Gen Z? Generation Z (Gen Z) refers to people born between around 1997 and 2012. This time span can slightly vary depending on the definition and continent. In Asia, for example, the period between 1996 and 2010 is referred to…

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Bullet Comments Culture in China

What are “bullet comments”? In general,  “Bullet comments”, or “dan’mu” (弹幕) in Chinese are comments that float across the screen, just like flying bullets. It was first originated in the Japanese ACG industry and developed by a Japanese Cartoon site Nico Nico in 2006. The name “dan’mu” or “bullet comments” comes from the Japanese “danmaku” genre of shooter games. The Danmaku name translates to “bullet hell,” referring to how users are hit by a barrage of bullets in the gameplay.…

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The fast-growing Chinese perfume industry

1. The small but fast-growing Chinese perfume market The change in lifestyle under the influence of Covid-19 has also led to a change in consumption habits, with the wearing of masks causing the demand for lipstick to drop significantly. The "lipstick effect", which had an emotional comforting impact, was replaced by the "perfume effect". According to iResearch, the China perfume market accounted for only 2.5% of the global fragrance market in 2020, but it is growing at a rapid pace.…

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eTALK China Insights: Gaokao in China

Source: Globaltimes Every Chinese must take this exam once in his or her lifetime. The standardized college entrance exam in China, better known as 高考 (gāokǎo) – “Higher Education Exam” is held annually. This year's exam will be held on June 6 and 7, setting a new record. Why is Gaokao so important for the future? World Toughest Exam It is also known as the world's toughest final exam. In 2022, 11.93 million students are expected to take the exam, about two…

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