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Read MoreB2B Marketing in China
Enter the Chinese market through partnership management & digital marketing
Professionalize your B2B Marketing in China
(Business-to-Business Marketing in China)
Online lead generation is a key strategy for businesses looking to expand their customer base in China. With over 1.4 billion Internet users and a rapidly growing e-commerce market, China offers a wealth of opportunities for businesses looking to generate leads online. However, it is important to remember that the Chinese market is unique and requires a targeted approach to lead generation.
Most companies do not have the resources to constantly adapt their social media promotions to online marketing trends in China. By using selected social media channels, optimizing rankings in search engines and leveraging local advertising platforms, companies can effectively generate leads and grow their customer base in this dynamic and fast-growing market.
For most B2B companies these 3 obstacles are the most challenging when entering the Chinese market:
- Lack of market knowledge
- Wrong channel prioritization
- Lack of localized communication
How can B2B companies successfully position themselves in the Chinese market?
Brand Positioning: Like in any market, the first and most important step for any brand is to increase its awareness. To do this, its brand message must first be adapted to the needs of the market. Place of production information such as “Made in Germany” can be a helpful tag, but they have long since ceased to be sufficient. Competition in the Chinese market is ever increasing, and only those who adapt best can survive in the long run. eTOC will assist to identify your unique selling points for the Chinese market and adjust your current brand positioning to the needs of your target audience in China.
Brand Awareness: After identifying your USPs in the Chinese market, eTOC aims to assist in the promotion of your product advantages and company values to your target audience. Especially in B2B marketing, the background of your company and the positioning of your products as a solution to a certain problem play a particularly important role. All communication is useless if no one notices your brand. Therefore, one of the essential steps is search engine optimization – to give your brand exposure on the Chinese market.
Professionalize your B2B marketing with eTOC
B2B marketing services
Brand Positioning
Get to know your competition and adjust your brand positioning for the Chinese target group.
Search Engines
Built a localized website strategy for the Chinese market. Increase accessibility & traffic on your Chinese website.
Social Media
Optimize your social media strategy & operation to suit your customer needs.
PR
Communicate your brand positioning to your target audience and increase brand awareness in the Chinese market.
How to develop a successful lead strategy for the Chinese market?
Unlike European markets, business processes in China are heavily dependent on relationship management and personal contacts. Trade shows are therefore one of the most important sales channels for B2B companies in China. However, we are moving into a time where digital lead generation plays an increasingly important role. Influenced by the pandemic, many companies are forced to focus more on digital lead generation. Even as China slowly recovers from the pandemic, it is essential for sustainable business development to introduce standardized and, above all, scalable measures for lead generation. This works best through established processes linked to online tools.
In the West, extensive marketing and sales tools such as Hubspot, Salesforce and Zoho CRM are widely used. However, due to the “Great Firewall of China” and the data protection regulations, these tools can only be implemented in a limited / cumbersome way or have high costs attached. eTOC will analyze your current situation in China and develop a sustainable lead generation strategy as a means to improve your B2B marketing in China.
Download our B2B marketing guide
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what our clients have to say
eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.
Ann HuangGeneral Manager, Henkel Laundry & Home Care China
eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped the motor company to successfully launch world’s first official online store that sells units. More than a partner!
Violaine PanMarketing Director, Harley Davidson China
eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.
Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China
eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.
Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd
Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.
Badin DurongkapitayaChina Business Operation Manager, Premier Group
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