Innovation Workshop: Technology-Driven Marketing in China

Content Overview

In our workshop, we dive into the transformative world of technology-driven marketing, a realm where AI, VR, AR, and the Metaverse are not just buzzwords, but pivotal tools reshaping the marketing landscape. This workshop takes you on a journey to explore the profound impact these technologies are having on marketing strategies today, particularly in the dynamic context of China.

We will uncover the secrets behind China’s innovative use of digital technologies in marketing. The workshop will provide a broad overview of how China is leveraging these technologies to create groundbreaking marketing campaigns, setting new standards in consumer engagement. Participants will gain insights into the unique ways China integrates technology to deliver more personalized and captivating marketing experiences.

The workshop also delves into the art of blending online and offline experiences. Through selected case studies, we will illustrate how seamless integration of digital and physical realms can create immersive consumer experiences, offering a glimpse into the future of marketing.

This exploration is not just about understanding the tools but also about grasping the strategic thinking behind their application. The goal is to inspire participants to think creatively about incorporating these innovative technologies into their own marketing strategies.

Key Learnings

Workshop Take-aways

Technology as a Marketing Tool

Grasp how AI, VR, and AR are revolutionizing marketing.

Lessons from China

Gain practical knowledge from Chinese marketing innovations.

Creating Immersive Experiences

Learn to merge online and offline marketing for impactful consumer engagement.

Enhance Your Workshop Experience with the Learning Expedition

Our China Learning Expedition, an optional addition to the workshop, offers participants a hands-on experience in the heart of China’s technology-driven marketing landscape. This expedition, which can be booked separately, is an invaluable extension to the theoretical insights provided in the workshop, giving participants a chance to witness the real-world applications of the concepts discussed.

As China continues to open up, the recent easing of visa restrictions for travelers from select countries adds convenience to this opportunity. The visa-free entry policy for travelers from France, Germany, Italy, the Netherlands, Spain, and Malaysia, effective from December 1, 2023, to November 30, 2024, simplifies the travel process, making the Expedition more accessible.

Guided by experts from eTOC, the Learning Expedition immerses participants in China’s bustling economic and digital landscape. Engage directly with top-tier platforms and industry leaders, network with professionals, and gain first-hand knowledge of consumer behavior and market dynamics. The expedition provides a comprehensive understanding of the competitive landscape, equipping participants with the insights needed to strategize effectively in the world of technology-driven marketing.

This practical journey is an excellent way to transform theoretical knowledge into actionable strategies, tailored to your specific business goals. For more information and to book your place on the China Learning Expedition, please click here.

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