White Papers

The digital landscape in China is very different from the platforms we are used to in the West. Not Google, but Baidu – not WhatsApp, but WeChat determine everyday life in China. In addition, there are a large number of e-commerce platforms that have a lasting impact on the purchasing behavior of users. The fusion of social media platforms, e-commerce functions, and chat options in combination with gamification plays a decisive role here. Chinese customer journeys therefore often include several platforms simultaneously, which are provided by different providers such as Alibaba, Tencent or Bytedance. This complicates the digital presence for companies, as financial conditions often mean that not all platforms can be served and the focus can be placed on only a few platforms.

In our eTALK white papers, we give you an overview of the most important digital platforms and how they work. Best practice examples illustrate possible strategies and approaches for companies that want to tap into the Chinese market via digital platforms.