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Our extensive reports and white papers for you.

“HUMAN BEING BIGGEST WEALTH IS KNOWLEDGE BECAUSE IT CANNOT BE ROBBED AND ALWAYS INCREASES BY SHARING.”
SACHIN RAMDAS BHARATIYA

The digital landscape in China is very different from the platforms we are used to in the West. Not Google, but Baidu – not WhatsApp, but WeChat determine everyday life in China. In addition, there are a large number of e-commerce platforms that have a lasting impact on the purchasing behavior of users. The fusion of social media platforms, e-commerce functions, and chat options in combination with gamification plays a decisive role here. Chinese customer journeys therefore often include several platforms simultaneously, which are provided by different providers such as Alibaba, Tencent or Bytedance. This complicates the digital presence for companies, as financial conditions often mean that not all platforms can be served and the focus can be placed on only a few platforms.

In our eTALK white papers, we give you an overview of the most important digital platforms and how they work. Best practice examples illustrate possible strategies and approaches for companies that want to tap into the Chinese market via digital platforms.

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what our clients have to say

eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.

Ann HuangGeneral Manager, Henkel Laundry & Home Care China

eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped the motor company to successfully launch world’s first official online store that sells units. More than a partner!

Violaine PanMarketing Director, Harley Davidson China

eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.

Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China

eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.

Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd

Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.