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eTOC team


The digital landscape in China is very different from the platforms we are used to in the West. Not Google, but Baidu – not WhatsApp, but WeChat determine everyday life in China. In addition, there are a large number of e-commerce platforms that have a lasting impact on the purchasing behavior of users. The fusion of social media platforms, e-commerce functions, and chat options in combination with gamification plays a decisive role here. Chinese customer journeys therefore often include several platforms simultaneously, which are provided by different providers such as Alibaba, Tencent or Bytedance. This complicates the digital presence for companies, as financial conditions often mean that not all platforms can be served and the focus can be placed on only a few platforms.

In our eTALK white papers, we give you an overview of the most important digital platforms and how they work. Best practice examples illustrate possible strategies and approaches for companies that want to tap into the Chinese market via digital platforms.

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Our reports & white papers overview

Market Entry via E-Commerce

Learn about the legal and business framework for international companies entering the Chinese market. We present the top 5 e-commerce platforms and show which opportunities arise for your brand.

China Digital Marketing

Get to know the digital landscape in China. We present the most important platforms and their functions and show with practical examples how the market and marketing practices differ from Western markets.

China B2B Marketing

Dive into China's B2B digital landscape with our whitepaper. Learn about B2B marketplaces, social media approaches, Baidu's search specifics and gather crucial insights for your business success in China.


Learn how Douyin, China's leading short video platform, is transforming the e-commerce market in our whitepaper. Gain insights into Douyin's success drivers, trends and future prospects for effective marketing.

Southeast Asia E-Commerce

Discover key aspects of the booming e-commerce market in Southeast Asia, including growth drivers, market entry tactics and regional characteristics in our whitepaper.

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