Join our Masterclass at the OMR Festival 2023

Join our Masterclass at the OMR Festival 2023

We are excited to announce our return to the OMR Festival this year with an expanded subject area for our masterclass. Last year, we shared insights on successfully growing your business in China, and this year, we are pleased to offer valuable expertise on B2B and B2C marketing on the Chinese market.

Moonie Zhu’s Masterclass at the OMR Festival Hamburg 2022

The Chinese market presents tremendous growth opportunities for businesses worldwide, but navigating the unique challenges of marketing in China requires a deep understanding of the local culture, communication strategies, and the role of social media and e-commerce platforms.


Our expert speakers will provide valuable insights into the latest trends, strategies, and cultural nuances for successful marketing campaigns in China. Don’t miss out on this opportunity to unlock the immense potential of the Chinese market for your business! Join us at the OMR Festival in Hamburg this year for our Masterclass and gain invaluable industry knowledge that will propel your business towards success.

Moonie Zhu & Nicole Schlenz: Unlock the Chinese market: How to do B2B & B2C marketing in China.

Our founder and B2B marketing specialist, Moonie Zhu and Nicole Schlenz, will lead this masterclass. Moonie is the Co-founder and CEO of our company eTOC GmbH. As a Chinese national living in Germany since 2006, she has 15+ years of experience in marketing, brand building, strategy development, and e-commerce, making her an ideal person to teach about China e-commerce and digital marketing. She is not only a successful entrepreneur with numerous awards, but also a renowned China expert, keynote speaker, and influencer. She has a large following on LinkedIn, where she regularly shares insights about China and her personal views on life and work, inspiring thousands of people. 

Nicole, on the other hand, is the Business Development Manager at eTOC GmbH. She has spent the past three years building China B2B marketing for a full-stack digital marketing agency in Munich. Today, she combines China B2B marketing with e-commerce at eTOC, with the goal of developing long-term business strategies that unite B2B and B2C marketing, particularly in China’s multimedia digital landscape.

During this masterclass, you will learn about the latest trends and strategies for engaging with your Chinese audience, including the role of social media, e-commerce platforms, and performance marketing tools. You will also learn about cultural nuances and communication strategies for successful marketing campaigns in China. Whether you are a project member, marketer, or business owner, this masterclass will give you the knowledge and skills you need to succeed in this dynamic market.

China is a unique market that requires a nuanced approach. With the insights gained from this masterclass, you will be better equipped to navigate the challenges and opportunities of marketing in China. Don’t miss this opportunity to learn from our two experts in the field and gain valuable knowledge that will help you succeed in one of the most dynamic markets in the world.

Don’t miss out on this exclusive opportunity to learn about the latest trends and strategies for successful B2B and B2C marketing campaigns in China! Spaces for our China Marketing 2023 Masterclass at the OMR Festival in Hamburg are limited, so act fast and register between April 12th and 26th to secure your spot today. 


To apply, simply click the link below and register at the OMR Festival website. We look forward to seeing you there!


This masterclass is a must-attend for anyone interested in expanding their business in China. With our expert speakers, valuable insights, and the latest trends and strategies, this masterclass is the perfect opportunity to learn about B2B and B2C marketing in China. Apply now and join us on May 10th, 2023, at the OMR Festival in Hamburg to unlock the secrets of the Chinese market!

We are looking forward to meet you and have the opportunity for a personal exchange. See you there!


More information on the OMR Festival 2023 can be found here: 

Want to expand to the Chinese market? Contact us for a first free consultation.