Innovation Workshop: The Future of Shopping

Experience a preview of the future of shopping in our captivating workshop. Imagine: A world where shopping is not just a necessity, but an exciting experience. But before we unveil this vision, let’s take a critical look at the current state of e-commerce in the West. Why is it stagnating? What is it missing to really excite consumers?

In this workshop, we will get to the bottom of these questions and explore why a rethink of the digital shopping experience is urgently needed. We ask ourselves: What could the future of shopping look like? Why is it necessary to rethink shopping and digital?

We then turn our gaze to the East, to China, where a digital revolution is taking place that has fundamentally changed the way we shop. China’s digital ecosystem offers fascinating insights and inspiration for innovations that go far beyond what we know in the West.

At the centre of our discussion is the concept of ‘shopatainment’. A buzzword that we want to explore and embed in our minds. How is shopping in China being transformed into a mixture of pleasure, experience and entertainment? And what can we learn from this to reshape shopping worldwide?

Join us on this exciting journey into the future of shopping, where we will discover new perspectives and redefine the boundaries of digital commerce. Let’s conquer the world of ‘shopatainment’ together and shape the future of shopping.

Key Learnings

Workshop Take-aways

Innovative E-commerce Models

Understand the shift from traditional online shopping to immersive, entertainment-centric experiences.

Engaging Gen Z

Strategies to appeal to Generation Z’s preferences for fun and interactive shopping.

Learning from China's Digital Success

Insights into how Chinese digital platforms have redefined the shopping experience.

Enhance Your Workshop Experience with the Learning Expedition

While the workshop provides a rich theoretical foundation, our China Learning Expedition Program offers an unparalleled opportunity to complement this knowledge with practical, real-world experience. This unique program, which can be booked separately, serves as an ideal extension to the insights gained in the workshop, allowing participants to immerse themselves in the vibrant and rapidly evolving Chinese market.

As China opens its doors wider to international visitors, the newly introduced visa policy makes participation even more convenient. Now, travelers from France, Germany, Italy, the Netherlands, Spain, and Malaysia can enjoy visa-free entry for up to 15 days, from December 1, 2023, to November 30, 2024. This policy significantly eases the travel process, making the Expedition an even more attractive option for many attendees.

Guided by the expertise of eTOC, the Learning Expedition takes you beyond the classroom and into the heart of China’s digital and economic landscape. This hands-on experience is critical for understanding the real-world applications of the concepts discussed in the workshop. Engage directly with leading platforms like Alibaba, JD, Douyin, and RED, expanding your professional network and gaining firsthand insights into successful business practices. Field trips offer a deep dive into consumer behavior and the competitive environment, providing a tangible sense of the market dynamics.

This Expedition is not just an add-on; it’s a strategic opportunity to apply theoretical knowledge in a practical setting. For those looking to gain a comprehensive understanding of the Chinese market and to develop actionable strategies, this program is an invaluable resource. Whether you’re looking to reinforce your workshop learnings or seeking an independent exploratory experience, the China Learning Expedition is tailored to meet your specific business objectives and interests.

To discover more about this exciting opportunity and to book your place on the China Learning Expedition, please click here.


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