About us
We are a digital agency offering services for digital marketing and e-commerce in the Chinese and other Asian markets.
Behind the scenes at eTOC
Who we are
We are experts in China e-commerce & digital marketing
eTOC is committed to helping international companies succeed in the Chinese market. We provide end-to-end services at all stages of the cycle, from pre-market entry all the way through to ensuring a sustainable future growth.
our vision
We strive to become the bridge between China and the West.
We are truly Integrated
our staff lived and worked in relevant industries in both China and the West.
We are fully attuned
to the culture, pace, communication styles and nuances of both markets.
Always Nearby - Both Culturally and Geographically
- We have teams based in various location across Europe, US, and China. Our main offices are in Hamburg, Germany and Shanghai, China
- Our consultants and leadership come from diverse international backgrounds, fluently conversing in English, Chinese, German, Italian, Spanish, French and Korean
Profound Experiences on Both Sides of The Business
- We understand how international brands work internally
- We provide in-depth knowledge and practical experiences from all major e-commerce platforms
- Not only do we understand the Chinese market and its digital ecosystems, we are deeply immersed with the people who operate this ecosystem
Proven Track Record
- Trusted by over 150 international companies;
- B2C and B2B clients covering both large corporations and SMEs;
- Quantifiable, tangible performance results.
eTOC’s Core Values
- Team Spirit: Together Everyone Achieves More.
- Trust, dignity and transparency.
- We aim to build long-term relationships with our clients and strive for goals that are mutually beneficial.
Our DNA & Origin
eTOC is originally derived from “ecommerce TO China”.
We started our venture focusing on Chinese E-commerce, and this is still our core competence.
Marketing and sales go hand in hand. Thus, a strong digital marketing competence was developed, especially how to use digital marketing to drive ecommerce. This then became our next core competence.
Over the years, we became the go-to Chinese e-commerce consultants with the best understanding of digital marketing.
And now, we have extended our expertise to the South East Asia region.
Meet our amazing team
The faces behind our success
We couldn’t do it without them
Moonie Zhu
Co-founder & Managing Director Europe
Hao Tong
Co-founder & Managing Director China
Raymond Zhang
Marketing Director
Evan Kim
Consulting Director
Jiaowei Tang
Senior Consultant
Nicole Schlenz
Business Development Manager
Susie He
Senior Account Manager
Dylan Turner
Business Development Manager
Kristen Chen
Account Manager
Faye Cheng
Consultant
Agnes Chen
Consultant
Eric Hu
Consultant
Ryan Han
Consultant
Christin Riethmueller
Consultant
Meet our clients
we love them
what our clients have to say
