About Us

We are a consulting agency offering services for digital marketing and e-commerce in China.

Behind the Scenes at eTOC

International Team

  • Teams based both in Germany and China, work in English, German and Chinese
  • Coming from both cultures: we know how you work and how the Chinese work
  • Every member has an international background and speaks fluent English

Brand Owner Experience

  • Profound brand owner experience, understand how brands work internally
  • Went through every step of “go to market” strategy and execution for many brand owners 
  • Work as an extended arm of brand owners

Alibaba Background

  • Came from Alibaba, many years internal working experience at Alibaba
  • In-depth knowledge of Alibaba eco system
  • Direct access to Alibaba resources, first-hand information of the key category strategies

Proven Success Record

  • Introduced over 100 European companies to China
  • Clients covering both large corporations and SMEs
  • Quantified tangible performance improvements proven

Your Success. Our Mission.

eTOC, Your Partner for Successful China E-commerce & Digital Marketing

We help international brands sell and grow in China via e-commerce and digital marketing.

meet our amazing team

The Faces Behind our Success

We Couldn’t Do It Without Them

Moonie Zhu

Managing Director Europe

Hao Tong

Managing Director China

eTOC Team

Evan Kim

Consulting Director

Menglin Dai

Senior Digital Marketing Manager

Stefan Resenski

IT Project Director

Kenneth Han

Business Development Manager

Kevin Zhou

Senior Consultant

Kristen Chen

Kristen Chen

Account Manager

Katrin Hoffmann

Content Manager

Gina Li


Derek Chen eTOC Team

Derek Chen


Daniel Li


Meet our clients

we love them

what our clients have to say

Do You Want To Sell or grow in China?

drop us a line and keep in touch