About us

We are a digital agency offering services for digital marketing and e-commerce in the APAC region

Our DNA & Origin

eTOC is originally derived from “ecommerce TO China”.

We have close relationships to Alibaba due to our founders background, therefore our agency initially focused on Chinese e-commerce strategies & operations. 

Marketing and sales go hand in hand. Thus, we support our clients with digital marketing services to accompany the e-commerce business.  

Throughout the years, we have become the go-to Chinese e-commerce agency with deep understanding of digital marketing and a strong network of partners and clients on site.

Today, we are supporting companies not only in China but also in the South East Asia region.

Our vision

Your strategic partner between the East & the West.

We strive to connect Eastern interests with Western interests through strategic business consulting & operational support on site. 


Clear working processes for your success.


Close cooperation for valuable outcome.


Measurable results for your digital business.

More about eTOC

China E-Commerce & Digital Marketing

China Market Entry

Shape your market entry through e-commerce and digital marketing.

E-Commerce Growth

Optimize your current e-commerce and digital marketing in China.

Digital Marketing

Get started with digital marketing through professional lead generation in China.


Learn about Chinese culture and adapt your marketing strategy.

We are truly Integrated

our staff lived and worked in relevant industries in both China and the West.

We are fully attuned

to the culture, pace, communication styles and nuances of both markets.

Always Nearby - Both Culturally & Geographically

  • We have teams based in various location across Europe, US, and China. Our main offices are in Hamburg, Germany and Shanghai, China.

Profound Experience in the East & the West

  • Our consultants and leadership come from diverse international backgrounds, fluently conversing in English, Chinese, German, Italian, Spanish, French, Korean & Japanese.

Proven Track Record

  • Trusted by over 150 international companies;
  • B2C and B2B clients covering both large corporations and SMEs;
  • Quantifiable, tangible performance results.

Cooperative mindest

  • Team Spirit: Together Everyone Achieves More.
  • Trust, dignity and transparency.
  • We aim to build long-term relationships with our clients and strive for goals that are mutually beneficial.

Meet our amazing team

The faces behind our success

We couldn’t do it without them

Moonie Zhu

Co-founder & Managing Director Europe

Hao Tong

Co-founder & Managing Director China

eTOC Team

Raymond Zhang

Marketing Director

eTOC Team

Evan Kim

Consulting Director

eTOC Team

Jiaowei Tang

Senior Consultant


Nicole Schlenz

Business Development Manager

eTOC Team

Susie He

Senior Account Manager

eTOC team

Dylan Turner

Business Development Manager

Kristen Chen

Kristen Chen

Account Manager


Faye Cheng


eTOC Team

Agnes Chen


Eric Hu

Eric Hu



Dr. Stephan Ruppert

Intercultural Management Trainer

eTOC Team

Ryan Han


eTOC Team

Christin Riethmueller


Meet our clients

we love them

what our clients have to say

Do you want to sell or grow in China?

Drop us a line and keep in touch