About us

We are a forward-thinking technology-driven digital agency.

Our DNA & Origin

eTOC was born from “e-commerce To China”.

What began as a venture with China e-commerce has evolved over the years into a pioneering, technology-driven digital agency.

Today, our offerings span two distinct divisions: 

1. E-Commerce and Digital Marketing Agency

2. AI-Powered Content Production Studio

Beyond just China, we provide expertise across various APAC markets. 

Our mission is to become your bridge between the East and the West.

Our vision

Your strategic partner between the East & the West.

We strive to connect Eastern interests with Western interests through strategic business consulting & operational support on site. 


Clear working processes for your success.


Close cooperation for valuable outcome.


Measurable results for your digital business.

We are truly Integrated

our staff lived and worked in relevant industries in both sides.

We are fully attuned

to the culture, pace, communication styles and nuances of both markets.

Always Nearby - Both Culturally & Geographically

  • We have teams based in various location across Europe, US, and China. Our main offices are in Hamburg, Germany and Shanghai, China.

Profound Experience in the East & the West

  • Our consultants and leadership come from diverse international backgrounds, fluently conversing in English, Chinese, German, Italian, Spanish, French, Korean & Japanese.

Proven Track Record

  • Trusted by over 150 international companies;
  • B2C and B2B clients covering both large corporations and SMEs;
  • Quantifiable, tangible performance results.

Cooperative mindest

  • Team Spirit: Together Everyone Achieves More.
  • Trust, dignity and transparency.
  • We aim to build long-term relationships with our clients and strive for goals that are mutually beneficial.

Meet our amazing team

The faces behind our success

We couldn’t do it without them

Moonie Zhu

Co-founder & Managing Director Europe

Moonie Zhu

Originally from China, Moonie has been residing in Germany since 2006. With over 15 years of expertise in marketing, brand building, and e-commerce, she stands out as an expert in China's digital marketing landscape. An award-winning entrepreneur and renowned China specialist, Moonie is also a sought-after keynote speaker.

Hao Tong

Co-founder & Managing Director China

Hao Tong

With 15 years of e-commerce expertise across China and Europe, Hao is a linchpin in bridging markets. His in-depth grasp of the Chinese e-commerce landscape, knack for identifying core winning strategies and strong ties with key e-commerce platforms in China keep him ahead in spotting potential opportunities and trends, making him a pivotal figure as our Co-founder & Managing Director in China.
eTOC Team

Raymond Zhang

Marketing Director

Raymond Zhang

An ingenious marketer, Raymond has left his mark on global brands such as SHISEIDO, NIO and Smart. Boasting 16 years in the industry, his journey has seen him excel on both the agency and brand sides of marketing, invariably driving impressive business results and significantly enhancing consumer experiences.
eTOC Team

Evan Kim

Consulting Director

eTOC Team

Susie He

Senior Account Manager

eTOC team

Dylan Turner

Business Development Manager

Marshall Wang



Faye Cheng


Agnes Chen


Eric Hu

Eric Hu



Dr. Stephan Ruppert

Intercultural Management Trainer

eTOC Team

Ryan Han


eTOC Team

Christin Riethmueller

Trainee Online Marketing

Mabel Zhi

China Content Creator

Meet our clients

we love them

what our clients have to say

Do you want to sell or grow in China and APAC?

Drop us a line and keep in touch