About eTOC

eTOC came from e-commerce TO China.

We are specialized in helping international companies entering the Chinese market and growing their business in China through e-commerce. 

eTOC was founded by three partners with the most advanced practical experience from the China e-commerce world. Hamburg Germany and Shanghai China based, we connect the international brands directly to the Chinese market and help them achieve maximum China e-commerce success. 

eTOC team

The Managing Directors


Moonie Zhu

Managing Director
Europe Office

Moonie is a native Chinese who has been living in Germany since 2006. She is specialized in consumer goods and retail industry with 10 years of professional experience in large German corporations (Beiersdorf, Henkel and Tchibo). She is an expert in Marketing, Brand Building, Strategy Development and E-commerce. She has managed many brands including growing brands in a mature market and building up brands in a new market. She provides success track records of introducing and localizing global brands in China through e-commerce. She is based in Hamburg, Germany.


Hao Tong

Managing Director
China Office

Hao is specialized in e-commerce with over 10 years of e-commerce experience both in China and Europe. He has 6 years of Alibaba work experience, especially in international business development, integrated marketing and key account management as well as e-commerce growth. He was Alibaba’s first Global Business Consultant and successfully introduced over 100 European companies to the Chinese market through e-commerce (e.g. dm, Aldi, Lidl, Metro, Doppelherz, Beurer, Tchibo, Beiersdorf, windeln.de). He is based in Shanghai, China.

eTOC china ecommerce

eTOC, Your Partner for Successful China E-Commerce!

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