About us
We are a consulting agency offering services for digital marketing and e-commerce in China.
Behind the scenes at eTOC
International team
- Teams based both in Germany and China, work in English, German and Chinese
- Coming from both cultures: we know how you work and how the Chinese work
- Every member has an international background and speaks fluent English
Brand owner experience
- Profound brand owner experience, understand how brands work internally
- Went through every step of “go to market” strategy and execution for many brand owners
- Work as an extended arm of brand owners
Alibaba background
- Came from Alibaba, many years internal working experience at Alibaba
- In-depth knowledge of Alibaba eco system
- Direct access to Alibaba resources, first-hand information of the key category strategies
Proven success record
- Introduced over 100 European companies to China
- Clients covering both large corporations and SMEs
- Quantified tangible performance improvements proven
Your success. Our mission.
eTOC, your partner for successful China e-commerce & digital Marketing
We help international brands sell and grow in China via e-commerce and digital marketing.
Meet our amazing team
The faces behind our success
We couldn’t do it without them
Moonie Zhu
Co-founder & Managing Director Europe
Hao Tong
Co-founder & Managing Director China
Evan Kim
Consulting Director
Lars Rojek
Head of Sales
Kristen Chen
Account Manager
Jie Liu
Senior Consultant
Ryan Han
Consultant
Vicky Yu
Consultant
Derek Chen
Consultant
Nico Cron
Consultant
Daniel Li
Consultant
Gina Li
Consultant
Meet our clients
we love them
what our clients have to say
eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.
Ann HuangGeneral Manager, Henkel Laundry & Home Care China
eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped the motor company to successfully launch world’s first official online store that sells units. More than a partner!
Violaine PanMarketing Director, Harley Davidson China
eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.
Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China
eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.
Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd
Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.
Badin DurongkapitayaChina Business Operation Manager, Premier Group
