Digital Yuan's influence on marketing and e-commerce.
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Workshops
Our interactive continuing education programs and trainings.
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
Dealing with a new market can be overwhelming at first – especially if it’s a market like China. After all, not only does the digital landscape look completely different, but government regulations also greatly influence entrepreneurial opportunities. On top of that, there are language and cultural differences that are important to understand for a complete picture of the country.
Our consultants have many years of experience in both the European and Asian markets and will provide you with the most important skills for your business through an interdisciplinary exchange with you. The goal is to develop sustainable project plans and concrete implementation plans for your company in a short time.
Discover our workshop offers and contact us directly for individual inquiries. We will gladly adapt the workshop contents to your business needs.
Learn in your preferred format
eTALK Workshops at a glance
China Market Entry
1. Market overview: China digital landscape
2. China's CBEC regulations
3. Logistic overview: Bonded warehouse model
4. Potential (gap) & competitor analysis
China Day
1. Understanding the Eastern mindset
2. Your industry trend insights
3. The Chinese consumer: Consumer Behavior
4.Retail & E-Commerce landscape in China
5. Latest trends in digital marketing
WeChat Marketing
1. Platfrom introduction
2. App structure: front- & backend surface
3. WeChat for companies: Accounts & functionalities
4. WeChat Mini Programs
5. Potential (gap) & competitor analysis
6. WeChat business planning
Baidu Marketing
1. Baidu's digital ecosystem
2. National vs. cross-border regulations
3. Overview: SEO (onsite & offsite optimization)
4. Overview: SEM (advertisement types & strategies)
5. Practical insights: Overseas success cases
6. Strategic planning & budget forecast (1-3 years)
Korea Digital Landscape
1. Introduction to the South Korean e-commerce landscape
2. Learn about the intricacies of social commerce and digital engagement
3. Analyze successful strategies of top-performing competitors
4. Discover innovative e-commerce opportunities and key market gaps
Re-thinking Digital: The Future of Shopping
1. Understanding the stagnation in Western e-commerce and exploring fresh perspectives
2. Generation Z's Influence
3. Insights into China’s unique digital ecosystem and its impact on global shopping trends
4. The experiential and entertainment aspects of shopping in China
Technology-Driven Marketing in China
1. The Role of AI, VR, AR, and the Metaverse
2. Practical examples from China’s use of digital technologies in marketing
3. How technology is enabling more personalized and engaging marketing tactics.
4. Case studies
we love them
what our clients have to say
eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.
Ann HuangGeneral Manager, Henkel Laundry & Home Care China
eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped the motor company to successfully launch world’s first official online store that sells units. More than a partner!
Violaine PanMarketing Director, Harley Davidson China
eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.
Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China
eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.
Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd
Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.
Badin DurongkapitayaChina Business Operation Manager, Premier Group
Moonie Zhu
Managing Director Europe
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