China Market Entry Advisory

Develop your tailored market entry strategy for the Chinese market

Enter the Chinese Market based on data analyses

Tailor your digital china market entry strategy

Know the market

The Chinese digital landscape and digital user behavior differs greatly from what we are used to in the western part of the world. The language as well as the many internet regulations make it difficult to navigate through the digital platforms and its possibilities. 

We help you understand the Do’s and Don’t in the Chinese market and tailor a suitable marketing strategy together with you.

tailor your strategy

Besides the market situation, it is crucial to understand the customer needs in order to evaluate the potential of your brand and  products. We deliver a detailed strategy on how to tailor your product to the Chinese market and position yourself successfully in the Chinese digital environment.

We help you identify your true brand & product potential in the Chinese market through in-depth analyses based on competitor, customer and market data. 

1. Market Opportunities

We analyze the current market situation and identify market gaps and needs that are relevant for your company.

2. Brand Positioning

By analyzing your international and Chinese competitors and their setup in the Chinese market, we help you find the right position for you in the market.

3. Consumer Journey

We help you identify your target Chinese audience and develop a tailored customer journey for your products and services in China.

4. Business Planning

Once we have a complete understanding of your potential digital setup and resources in China, we support you in the creation of a short- and long-term business strategy in China.

Tailor your strategy

your Successful china market entry

Learn from Best Practice cases and built your own market entry strategy for the Chinese market.

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Proven Success

Meet our clients

Dr. Wolff
Ivybears
Chopard
Aplina
BABOR
Martell reference for eTOC
eTOC Clients Cote&Ciel
Harley Reference for eTOC
Premier reference for eTOC
Altruist
Tattoomed
Oticon
Alpecin
Uvex
VieVital
Henkel
eTOC Clients Löwenzahn

Moonie Zhu

Managing Director Europe

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Get in touch with us

Your agency for China e-commerce and digital marketing

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we love them

what our clients have to say

eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.
Ann HuangGeneral Manager, Henkel Laundry & Home Care China
Ann Huang
eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped us to successfully launch world’s first official online store that sells units. More than a partner!
Violaine PanMarketing Director, Harley Davidson China
Violaine Pan
eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.​
Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China
Tiger Wang
eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.
Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd
Fabian Schneider
Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.
Badin DurongkapitayaChina Business Operation Manager, Premier Group
Badin Durongkapitaya


Do You Want To Sell or grow in China?

drop us a line and keep in touch

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