In today’s digital era, content creation plays a pivotal role in the success of businesses across industries. Artificial Intelligence-Generated Content (AIGC) has emerged as a groundbreaking solution that has the potential to transform the way brands produce and deliver content. This article aims to explore the concept of AIGC, its significance for businesses, and provide insights into real-world business cases that leverage this innovative technology.
What is AIGC?
AIGC refers to the process of using artificial intelligence algorithms and technologies to generate high-quality content, including articles, blog posts, product descriptions, social media updates, and more. By employing natural language processing, machine learning, and deep learning techniques, AIGC systems can create content that closely resembles human-generated content, saving time and resources for businesses.
In 2023, the world witnessed a remarkable surge in the popularity and buzz surrounding Artificial Intelligence-Generated Content (AIGC). This phenomenon can be attributed to the rapid advancements in generative AI tools, such as ChatGPT and Midjourney, that have revolutionized the way content is created and consumed.
Why does AIGC matter for business?
AIGC holds immense importance for businesses across industries.
1. Cost-Effectiveness:
According to a study by Gartner, by 2024, 69% of routine work currently done by managers will be fully automated. This automation includes tasks such as content creation, where AIGC plays a significant role. By utilizing AI-generated content, businesses can reduce costs associated with hiring content creators, writers, and editors. The automated content creation process significantly reduces labor expenses, making AIGC a cost-effective solution for generating large volumes of content.
2. Speed of Content Production:
With the rise of digital platforms, businesses need to keep up with the demand for fresh and engaging content. AIGC can significantly enhance the speed of content production. According to an IBM study, AI can produce content at a much faster rate compared to human efforts. The study showed that AI systems can generate thousands of pieces of content per second, enabling businesses to meet the increasing content demands of digital platforms efficiently.
3. Consistency in Messaging and Brand Identity:
Maintaining consistency in messaging and brand identity across various channels is crucial for businesses. AIGC plays a vital role in ensuring this consistency. According to a survey by Forbes Insights, 60% of respondents stated that content consistency is essential to their overall brand messaging strategy. AIGC enables brands to create content with consistent tone, style, and messaging, ensuring a cohesive brand identity and improving customer experiences.
Business Cases Leveraging AIGC
1. Leverage AI to generate product concept & marketing campaign
Zhong Xue Gao, a Chinese ice cream maker is taking the high-end Chinese-style ice cream route by unveiling a new product line that has been fully designed by AI.
It is understood that several hyped AI products including the popular ChatGPT and its Chinese equivalent ERNIE Bot developed by Baidu (China’s top search engine company) were employed in the design process, including flavor recommendations, packaging and branding as well as the promotional video. The product launch became one of the top trending topics, garnering over 230 million views on China’s Twitter-like platform Weibo on 29 March.
2. Leverage AI to enrich video assets
Videos have become a dominant medium for capturing audience attention and delivering messages effectively. In the e-commerce industry, videos have proven to be a powerful tool for driving sales and conversions. According to a report by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video.
Brands could right now simply produce thousands of video assets by providing product photos and brand tone with the help of AIGC partners. Here are few examples of AIGC assets:
- 2D animation provides a unique blend of artistic expression and storytelling that can make messages more memorable and impactful for social media and e-commerce platforms.
- Scan-to-3D technology truly revolutionizes the way we present and interact with products in the realm of digital media. This cutting-edge technology provides an accessible way to generate high-quality 3D models from physical objects, expanding creative possibilities and reducing production constraints.
By simply scanning the products, we can create realistic 3D models that can be used in a variety of video formats. This eliminates the need for extensive photoshoots or physical handling of the products, making the production process more efficient and less costly.
3. Leverage AI to improve customer experience
Luxury brands, particularly those specializing in high jewelry and watches, often face challenges when it comes to showcasing intricate product details to consumers through online platforms. The complexity of diamonds and watch mechanisms makes it difficult to convey their true beauty. However, thanks to advancements in 3D laser scanning technology, these brands now have the capability to accurately restore and display their products, allowing consumers to appreciate their exquisite craftsmanship.
- 3D custom deployment empower online shopping experience and offline marketing interactive display system
Cartier leveraged 3D custom deployment technology on their website and WeChat mini program, bringing products to life on screen and allowing customers to examine therm from all angles, just like they would in a physical store.
In Cartier’s offline retail stores, interactive 3D displays can capture customer attention, increase engagement, and enhance the overall shopping experience. Customers can interact with the 3D models, manipulating them to view different angles or features, which can drive deeper product understanding and boost sales.
- The integration of 3D technology with augmented reality (AR) can further bridge the gap between the online and offline world.
For instance, customers can use their smartphones to view a 3D model of a product in their familiar environment, enhancing both the online shopping and in-store experience.
Artificial Intelligence-Generated Content (AIGC) presents a game-changing opportunity for businesses to revolutionize their content creation processes. By embracing AIGC, organizations can benefit from cost-effective and efficient content generation, improved consistency, and enhanced customer experiences.
In our commitment to shaping the future of content creation, eTOC has formed a strategic partnership with a trusted provider of AI-generated content (AIGC) assets. Together, we offer customized solutions to businesses aiming to unlock the potential of AI-generated content. Our team of experts is ready to guide you in developing an effective AIGC strategy, crafting personalized content, and seamlessly implementing AIGC technologies to elevate your brand’s content creation capabilities. If you’re interested in exploring the numerous benefits of AIGC, we invite you to reach out to us. Let’s embark on this transformative journey together!
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