Exploring China's business world.

Expeditions and Trips

Experience innovation and growth first hand.

eTOC team

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

Welcome to our discovery page, where we offer exclusive access to the most dynamic and innovative aspects of the Chinese business world. Our customised expeditions and trips are specifically designed to provide participants with in-depth insights into China’s development, technological advancements and business culture. Whether you want to explore the latest e-commerce trends, engage with leading technology companies or make strategic business contacts, our programmes provide you with the platform to maximise your business potential in China.

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Our programmes at a glance

China Learning Expedition

A comprehensive tour that allows you to understand China's rapid development and its role in the global business environment. Experience face-to-face encounters with leading digital platforms, immerse yourself in the e-commerce and social media market, and make valuable business contacts.

China Innovation Trip

Discover the cutting edge of innovation in two of China's most technologically advanced cities. Visit companies such as Tencent, Huawei and BYD, take part in exchange activities with international companies and experience Chinese culture at evening events.

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Moonie Zhu

Managing Director Europe

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