2023 Double 11 highlights evolving e-commerce trends, platform strategies, and...
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Guides
Our learning guides help you understand the Chinese digital platforms.
“Change is the end result of all true learning.”
Live-streaming, mobile payment or virtual shopping solutions – the Chinese market offers a wide range of digital products and services to enhance the digital customer journey. The rapidly evolving digital landscape is dominated by three major digital giants: Baidu, Alibaba & Tencent. Many functionalities of the platforms and their sub-applications are similar to our European players, however the Chinese applications are significantly more agile and focus primarily on the playful engagement value for the user.
In our eTALK guides, you will receive step-by-step instructions for the different modes of operation of the digital platforms with application examples. Happy read!
Learn about your topic of interest
eTALK Guides at a glance
WeChat Guide
1. Introduction of WeChat ecosystem
2. Structure of WeChat
3. WeChat for business (accounts & functionalities)
4. Analysis of competitor profiles on WeChat
5. Short introduction of WeChat Mini Programs
6. Q&A
Douyin Guide
1. Key facts about Douyin
2. Douyin Flagship Store
3. Douyin Official Account
TMALL Guide
1. Important facts about TMALL
2. Comparison with other platforms
3. TMALL Stores
4. Costs, marketing and advertising
RED Guide
1. Overview of RED and its brand relevance
2. User demographics and platform features
3. Crafting engaging content with SEO
4. Partnering with KOLs and influencers
5. E-commerce, advertising, and live-streaming insights
Baidu Guide
1. Baidu's prominence in China
2. Key Baidu platforms overview
3. Baidu and Google differences
4. Baidu SEO and PPC tactics
5. Challenges for global advertisers on Baidu
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what our clients have to say
eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.
Ann HuangGeneral Manager, Henkel Laundry & Home Care China
eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped the motor company to successfully launch world’s first official online store that sells units. More than a partner!
Violaine PanMarketing Director, Harley Davidson China
eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.
Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China
eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.
Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd
Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.
Badin DurongkapitayaChina Business Operation Manager, Premier Group
Moonie Zhu
Managing Director Europe
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