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Our learning guides help you understand the Chinese digital platforms. 

eTOC team

“Change is the end result of all true learning.”

— Leo Buscaglia

Live-streaming, mobile payment or virtual shopping solutions – the Chinese market offers a wide range of digital products and services to enhance the digital customer journey. The rapidly evolving digital landscape is dominated by three major digital giants: Baidu, Alibaba & Tencent. Many functionalities of the platforms and their sub-applications are similar to our European players, however the Chinese applications are significantly more agile and focus primarily on the playful engagement value for the user.

In our eTALK guides, you will receive step-by-step instructions for the different modes of operation of the digital platforms with application examples. Happy read!

Learn about your topic of interest

eTALK Guides at a glance

Douyin Marketing Guide

1. Key facts about Douyin
2. Douyin Flagship Store
3. Douyin Official Account

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