Social Listening

Understand your Chinese customer target audience to improve your online business

Listen to the voice of your consumers

With the advent of the era of big data, consumers are closely linked to data at all times. Their behavior then generates even more data to perpetuate this cycle. For brands, to get a better grasp of their consumers, understanding consumer insight has become a must, not an option.

Our social listening service provides real-time insights into conversations and sentiment surrounding your brand, competitors, and industry across major China digital platforms, such as WeChat, Weibo, Douyin and RED.

Our advanced algorithms can identify trends and patterns in social media conversations, allowing you to stay ahead of the curve and respond quickly to customer feedback or market changes. Whether you’re looking to improve customer satisfaction, measure the success of a campaign, or gain a deeper understanding of your target audience, our social listening service can help.

eTOC experts will work with you to develop a customized strategy based on your specific goals and needs, ensuring you get the most out of your social media monitoring efforts.

Social Listening Methodology

Step 1: Data collection and cleansing across all major Chinese digital platform with our automated social listening software
Step 2: Data processing and classification, format various types of data and interpret consumers’ voice more efficiently and precisely
Step 3: Data analysis, figure out how to transform the processed data into business insights
Step 4: Continuous Social Listening tracking and monitoring, capturing unsatisfied consumer needs and take actions on time to maintain consumers’ satisfaction.

Besides the steps mentioned above, eTOC also uses the inverted pyramid analysis model. With online platforms at the inverted base of the pyramid, to industries & category, to core competitors and their products, the model refines insights layer by layer, allowing companies to analyze and predict trends and to carry out optimizations for its operations.

The advantages of our Social Listening Solution

Customized System Development: Before the analysis, we will comprehensively discuss with the brand about frameworks and data dimensions, such as the selection of competing brands and products. Data collection will be customized according to requirements of the brand.

Integrated Data Platform Powered by Smart AI: No matter where the data are stored, they can be easily connected to our platform; with extensible open data resources, the back-end API can be quickly accessed and utilized; internal and external databases of the enterprise could be easily connected, all data resources integrated in one platform.

A One-Stop Solution: From data collection and modeling, analysis, visualization to monitoring, a “consumer-oriented” one-stop data analysis system is constructed.

Consumer Insights Report: eTOC professional consultants can help you sort out the most important information and present to multiple teams in the form of a visualized report.

Continuous Data Tracking & Monitoring: The data analysis model constructed by Social Listening provides automatic monitoring and management algorithms. With continuous monitoring and analysis, it learns the disadvantages of the product for constant improvement, finds out sudden problems in time and in turn guides product development and marketing promotion strategy.

With a one-stop Social Listening service and well-established solution for data analysis, eTOC is committed to assist the development of overseas brands in China’s e-commerce field. Our team consists of professionals with years of experience in the Chinese e-commerce and digital marketing circles, they possess mature methodologies for all-round analysis of brands on Chinese e-commerce and social media platforms. To experience AI-driven Social Listening service, please feel free to contact us.

We Have Great Answers

Social Listening FAQ

What is social listening?

Social listening is the process of monitoring online conversations and mentions of a brand, product, or industry across various digital platforms in China such as WeChat, Weibo, Zhihu, RED and Douyin.

which Chinese digital platforms are covered by your Social Listening service?

We cover all major Chinese digital platforms, including the e-commerce marketplaces such as Tmall, JD and social media platforms such as Douyin, RED, Weibo, WeChat, Baidu Tieba, Zhihu.

Can i decide which data shall be collected?

Yes. Frameworks and data dimensions, such as the selection of competing brands and products will be customized according to your requirements.

Why do you need social listening?

Consumer demands should be at the core of every brand’s long-term strategy, and importance should be given to their responsiveness and feedback. Through big data semantic analysis, Social Listening makes comprehensive analysis of consumers’ feedback on China’s mainstream e-commerce platforms and social media. It helps enterprises plant relevant information throughout the whole consumer journey, and enables real-time data monitoring.

How do you collect data?

eTOC’s integrated data platform is powered by smart AI. No matter where the data are stored, they can be easily connected to our platform. With extensible open data resources, the back-end API can be quickly accessed and utilized. Internal and external databases of the enterprise could be easily connected, all data resources will be integrated in one platform.

How do you read insights out of data?

eTOC team consists of professionals with years of experience in the Chinese e-commerce and digital marketing, they possess mature methodologies for all-round analysis of brands on Chinese e-commerce and social media platforms. The insights will be generated by eTOC consultants not only based on the data collected, but also based on cross check of different sources.

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what our clients have to say

eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.

Ann HuangGeneral Manager, Henkel Laundry & Home Care China

eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped the motor company to successfully launch world’s first official online store that sells units. More than a partner!

Violaine PanMarketing Director, Harley Davidson China

eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.

Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China

eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.

Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd

Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.

Badin DurongkapitayaChina Business Operation Manager, Premier Group