The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in...
Read MoreeTOC derives from e-commerce TO China
Your partner for successful
China e-commerce & digital marketing
eTOC consulting agency helps international brands to sell and grow in China via digital transformation.



You want to sell your products on the Chinese market?
China market entry via e-commerce
China market speed test
Explore the potential of your products with real market feedback through our detailed tests and list your products successfully on Tmall within just 6 weeks.
Sell on Tmall & JD
Setup your brand flagship store and sell on China biggest marketplaces Tmall and JD.
Sell to China via WeChat
Create an official WeChat account and a Mini Program Shop for your brand.
China market entry advisory
Streamline your market entry into China with our guidance through every essential step.
You want to improve your digital sales efforts in China?
China e-commerce business growth
China online business optimization
Use our China Online Business Gap Analysis and identify growth potential to take your business to the next level.
Trend watch and data tracking
Gain insights into the latest trends and market developments that allows your business to make informed decisions and capitalize on new opportunities.
Learning Expedition
Explore the real China and get directly connected with the right local partners.
Digital channel social listening
Use our social listening tool to understand your customers' feedback across all digital channels.
You want to improve the digital marketing of your products?
China digital marketing
Search engine marketing in China
Increase your visibility on China's popular search engines via SEO and SEA.
Social media marketing & KOL cooperation
Select the ideal social media platforms and KOLs for your brand and craft successful social media campaigns in China.
Tmall advertising (Alimama Paid Ads )
Enhance your performance marketing, specifically focusing on maximizing the ROI for your paid advertisements on Chinese e-commerce platforms.
B2B marketing in China
Unlock long-term success in China's B2B market with our guidance on strategic touchpoints, targeted traffic generation and effective lead management.



Moonie Zhu
Managing Director Europe



Hao Tong
Managing Director China
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