eTOC derives from e-commerce TO China
Your partner for successful
China e-commerce & digital marketing
eTOC consulting agency helps international brands to sell and grow in China via e-commerce.




If your brand and products are not in China yet
China market entry via e-commerce
China market speed test
List your products on Tmall in 6 weeks. Speed test your product potential, get real market feedback.
Sell on Tmall & JD
Setup your brand flagship store, sell on China biggest marketplaces Tmall and JD.
Sell to China via WeChat
Setup a WeChat Official Account and Mini Program shop for your brand
China market entry advisory
Simplify your China market entry and guide you through every necessary step.
Business partner scouting
Extensive partner pool and China e-commerce partner evaluation system, find the right partners for you.
If your brand and products are already in China
China e-commerce business growth
China e-commerce growth strategy
E-commerce busines gap analysis, identity growth potential. Bring your business to the next level.
e-commerce channel expansion
Design your e-commerce sales channel roadmap and facilitate your cooperation with the suitable sales channels
Tmall JD store performance optimization
Optimize your e-commerce store (e.g. Tmall JD Flagship Store) performance along the whole consumer shopping journey
Top seller building
Based on big data, identify potential top sellers, tells you how to incubate the top sellers and improve sales.
Digital channel social listening
Understand your consumer feedback cross all digital channels
If you want to promote your brand and products in China
China digital marketing
Domain & hosting in China
Domain management, ICP-Filing /-License, hosting in China, content localisation
Search engine marketing in China
Increase your visibility in chinese search engine via SEO
Social media marketing & KOL cooperation
Choose the right social media platforms and KOLs for your brand and build your successful social media campaigns in China
Tmall advertising (Alimama Paid Ads )
We optimize your performance marketing, especially paid advertisement ROI on the chinese e-commerce platforms.
B2B marketing in China
How to position yourself for a long-term successful B2B business in China: touchpoints, traffic generation, lead management



Moonie Zhu
Managing Director Europe



Hao Tong
Managing Director China
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