Social Media in China
There are approx. 927 million social media users in China during 2020.
The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections.
Top social media apps include:
- Xiaohongshu (RED)
The Ecosystem Thinking
Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own ecosystems.
The best example is WeChat, which started off as an instant messaging tool but has now undertaken functions such as:
- Mobile payment
- Ride hailing
- Financial planning
- Food Delivery
- Short-video hosting
So what does all this mean for YOU?
With social media platforms all forming their very own ecosystems, it means that vendors and brands will need to research into the different types of consumers and their favorite social media platform – as a means to accurately and efficiently target their ideal audience group.
The goal is simple: spend less money on advertising but get better returns!