Entering the Chinese market can be a complex process. In our market entry strategy workshop, we help you understand the most common barriers to entering the Chinese market. It is important that you understand the Chinese e-commerce market well before you start. We’ll give you an overview of the market size, trends and competition, and identify which e-commerce platforms are most popular for you in China. The diversity of e-commerce platforms in China is heavily dominated by Chinese players, such as Taobao, Tmall, JD.com and Pinduoduo. In addition to the e-commerce giants, the Chinese digital landscape is characterized by many social media platforms, such as WeChat, Weibo or RED. Each platform has its own characteristics and target audience, so it is important to choose the right platform for your business.

In our interactive workshop, we will help you understand the barriers to entry of each platform and evaluate whether and under what conditions the Chinese market can be entered with your current brand structure. In this context, the Chinese regulations for cross-border e-commerce are of great importance, as setting up a company is not always the first important step to take.