Digital Yuan's influence on marketing and e-commerce.
Read MoreChina Online Business Optimization
Grow your China online business through data-driven performance optimization
Bring your China Online Business performance to the next level
If you are present on China’s largest e-commerce platform (TMALL and /or JD), you have already taken the first right step towards opening up the market for your brand.
However, if you are not fully satisfied with your China online business performance or looking for opportunities to grow further, then eTOC´s China Online Performance Optimization is exactly the right service for you.
Over the years, we have developed our own data-driven methodologies and analysis models that can help significantly improve your online sales performance in China.
With the help of our eTOC KPI evaluation system, checklists and benchmark analyses, we help you unlock the full potential of your China e-commerce business.
1. KPI evaluation system
We help you to identify your performance gap by auditing and analyzing your current performance data.
The identification of potential top sellers, KPI performance gaps and future sales targets will help you grow your business sustainably and give you a better understanding of your current performance in comparison to your competition.
2. Optimization principles
We have developed a optimization playbook, which helps you and your team to understand important e-commerce and marketing principles as well as the differences in China.
Your current products, pricing, marketing and sales performance will be examined and recommendations for next steps will be made.
3. Action Checklist
After the analyses of your current shop performance, we will evaluate an extensive optimization checklist and help you prioritize the most pain points with the biggest impact on your overall performance.
4. Execution implementation
We will accompany the execution phase of the recommended next steps in the following steps:
- Playbook deployment
- Performance KPI alignment
- Performance monitoring & continuous optimization
We believe in your success.
Our optimization process
We help you to understand your current performance, identify pain points for improvement and guide you through the whole implementation.
We Have Great Answers
China Online Business Optimization FAQ
On average it will take 2-3 months to identify the most important pain points of the customers.
Then it will take about 6-12 months to have the first prioritized optimization points fully implemented and have visibly improvements on your China online business performance.
eTOC´s China Online Business Optimization Methodologies are purely date driven and based on over 10 years of China online business experiences.
Furthermore, eTOC does not only provide the theories, we will accompany the whole implementation process.
This is proven by dozens of eTOC success cases.
eTOC will provide you a data checklist telling you which data shall be collected for your China online business optimization and where to get them.
We cover all the major e-commerce and social media platforms such as Tmall, JD, Pinduoduo, Douyin, RED, Weibo, WeChat.
The pricing depends on the project scope we are about to define together. eTOC will provide a proposal covering all the relevant business data and aspects. You can decide which aspects you want to focus on.
Contact us directly for a quote!
Simply said, no. There is always space for improvement, especially in an agile market like China.
Even if you current shop performance is very good, there are still plenty of steps you can take to market your brand through more channels or expand to other Asian countries.
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Moonie Zhu
Managing Director Europe
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what our clients have to say
eTOC has extensive knowledge about different industries in China e-commerce market with pragmatic suggestions. Through their comprehensive studies and suggestions, we are able to better define the market potential and shape our strategy. We highly appreciate their professional knowledge and insightful recommendations.
Ann HuangGeneral Manager, Henkel Laundry & Home Care China
eTOC has been providing excellent e-commerce consulting services to formulate Harley’s strategy and helped us to successfully launch world’s first official online store that sells units. More than a partner!
Violaine PanMarketing Director, Harley Davidson China
eTOC successfully managed to launch Martell Tmall Super Brand Day Campaign which was the first integrated campaign that Martell achieved in China e-commerce world. eTOC is not only resourceful and knowledgeable in Tmall, but also strong in digital integration.
Tiger WangAssociate Brand Director, Martell, Pernod Ricard Group China
eTOC has proven to be an effective partner for optimizing our existing ecommerce setup in China, re-think and streamline our approach and support the development of powerful strategies for the respective marketplaces. True China professionals that understand how to translate knowledge into action.
Fabian SchneiderHead of Northeast Asia, Dr. Wolff (Shanghai) Trading Co., Ltd
Premier´s cross-border business to China was enabled by eTOC smoothly. With a very professional consulting team and an end to end solution, we were able to localize and execute our key strategy to enter the China e-commerce market.
Badin DurongkapitayaChina Business Operation Manager, Premier Group
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