Workshop "eTOC WeChat Marketing"

Target group: who shall join the workshop?

This workshop is aimed at all companies that would like to learn more about the WeChat ecosystem and marketing opportunities it offers for companies:

In the dynamic realm of social media, where communication and connection know no geographical boundaries, WeChat stands out as a multifaceted platform that has redefined the way people interact and engage online. While European social media platforms have carved their own niches, WeChat’s unique blend of features sets it apart, reflecting both the advancements in technology and the cultural nuances of its birthplace, China.

WeChat, developed by Tencent, is a comprehensive super-app that transcends the traditional confines of social media. Unlike its European counterparts that often specialize in specific functions like photo sharing or professional networking, WeChat encapsulates a wide array of functionalities within a single ecosystem. From messaging and social networking to mobile payments, online shopping, and even mini-applications, WeChat is an all-encompassing platform that caters to the diverse needs of its users. This holistic approach has made it an integral part of daily life for millions and has therefore become the must-have social media platform for all kind of businesses.

In our WeChat marketing workshop, we help you understand the most common functionalities for companies on the platform and its benefits for your target group. We’ll give you an overview of  popular accounts, trends and competition, and identify which WeChat setup is most suitable for your company in China. The diversity of its functionalities offers a wide range of opportunities to enhance your current setup on the Chinese market.  

In our interactive workshop, we will help you understand the barriers to enter WeChat successfully and evaluate whether and under what conditions your brand can stand out next to your local competition.

Key Learnings

Workshop Take-aways

WeChat ecosystem

Introducing the WeChat ecosystem with all its functionalities.

WeChat for companies

Deep-dive into account and content structure of WeChat company accounts.

Strategy development

Analyzing your competition and identifying your potential on WeChat through business planning.

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