What is Alimama?
What are the most used paid advertising solutions within Alimama?
The most used paid advertising solutions within Alimama are search ads, display ads, feeds ads and affiliate marketing.
Zhitongche (ZTC) 直通车
Star Shop/Brand Zone 明星店铺/品牌专区
Diamond Booth 智钻/钻展
News Feeds Ads
Super Recommendation 超级推荐
TaobaoKe is the Affiliate Marketing tool which allows merchants to set up commissions reward for individuals or platforms that could help promote the brand. It is often used for attracting traffic from outside of the Taobao ecosystem. For instance, consumers place orders via the hyperlinks generated from affiliates through private channels, including vertical websites, social platforms, WeChat chat groups and so on.
How to optimize Alimama paid advertising solutions?
When the improvement potential is identified, budget and strategies can be adjusted accordingly.
There are 4 major aspects to be improved for a more effective paid advertising strategy:
- Target consumers
- Ad material design
- Time of use bidding
Brands can perform benchmark analysis of competitors’ strategies, compare the advantages and disadvantages of each marketing tools, based on its own brand tonality and budget allocation, and then adjust and optimize the best advertising format for brand development gradually.
If you are interested in more information about Alibaba paid advertising marketing, please do not hesitate to contact us:
eTOC white paper “China Digital Marketing Full Guide” for free download: