China Digital Marketing

eTALK China Insights: Chinese Digital Megatrends Series – Foundations of the Chinese E-Commerce System

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Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.ioChina has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation.This massive userbase acted as the building block for China becoming the largest e-commerce market.This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.comChina’s population is densely concentrated in…

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Content Marketing in China

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What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group.In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant, and…

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eTALK China Insights: Private-Domain Traffic on the Rise in China

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From Public to Private-Domain Traffic Image Source: cgtn.comWithout a doubt, competition on Chinese e-commerce platforms is enormous.Brands spend a lot of money on public-domain traffic to generate reach on platforms like Taobao or JD.But the trend is moving towards private-domain traffic. Building Direct Communication Channels Image Source: cgtn.comWhile it has been common for potential customers to become aware of brands through public advertising, companies are now going one step further.After the purchase, the customer is to be tied directly to…

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Affiliate Marketing in China – Taobaoke

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Affiliate Marketing in China Taobaoke

Affiliate marketing, an advertising tool in which companies compensate third-party publishers to generate traffic towards its products and services, plays a significant role in the e-commerce economy. Vendors only need to cooperate with affiliates to reach a wide base of potential consumers. However, affiliate marketing is different in China; Taobaoke is the most widely used affiliate marketing approach. What exactly is Taobaoke? Why do we choose Taobaoke for affiliate marketing in China? What should we pay specific attention to when using…

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Content Seeding Platform Comparison: Weibo, RED & Bilibili

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Content Seeding Platform Comparison: Weibo, RED & Bilibili 1. What is Content Seeding in China? Content seeding describes an online behavior: through relevant content seeded about a certain product or brand to plant thoughts in consumers´ minds of ​​buying this item.Content seeding is one of the most essential approaches to increase brand awareness, communicate brand messages and marketing products to target audiences, in order to influence their purchase consideration and drive sales. This approach has become an important part of…

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Social Listening: Voice of Consumers Analysis

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Introduction: With the advent of the era of big data, consumers are affected by data all the time, and their behavior generates more data to in turn accelerate this cycle. For brands, to better grasp consumers, understand consumer insight has become a must, not an option. However, it is often difficult for enterprises, especially those of small and medium size, to build teams of big data. Is there an AI-driven data analytics service that could help most companies gain insights…

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