Double Eleven Key Insights 2022
Key Takeaways from eTOC: We have identified the Double 11 key insights to understand how platforms and brands keep growing and what is new opportunities in China's retail landscape. 1. Loyal customers bring long-term business growth opportunities. There needs to be more than price discounts to retain customers. The platform empowered brands to better serve and convert customers by upgrading the shopping experiences: consumer-friendly starting time (8 pm instead of midnight), Smooth ordering process (shopping cart upgraded) and various loyalty…
Gen Z in China
Gen Z in China GenZ is the future core proponent of China’s domestic consumption! Who is Gen Z? What makes the Chinese Gen Z so special? What do marketers need to know to win GenZ in China? 1. Who is Gen Z? Generation Z (Gen Z) refers to people born between around 1997 and 2012. This time span can slightly vary depending on the definition and continent. In Asia, for example, the period between 1996 and 2010 is referred to…
Bullet Comments Culture in China
What are “bullet comments”? In general, “Bullet comments”, or “dan’mu” (弹幕) in Chinese are comments that float across the screen, just like flying bullets. It was first originated in the Japanese ACG industry and developed by a Japanese Cartoon site Nico Nico in 2006. The name “dan’mu” or “bullet comments” comes from the Japanese “danmaku” genre of shooter games. The Danmaku name translates to “bullet hell,” referring to how users are hit by a barrage of bullets in the gameplay.…
eTALK China Insights: China Social Media Ecosystem
Social Media in China Statista.com There are approx. 927 million social media users in China during 2020. The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections. Top social media apps include: Douyin WeChat Weibo Xiaohongshu (RED) The Ecosystem Thinking Source: chinaskinny.com Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own…
eTALK China Insights: Chinese TOP KOL
Chinese Influencers Are RECORD-BREAKING! For many in the West, names like Austin Li or Viya are rather unheard of. But when it comes to spreading the word about brands and products in Chinese e-commerce, these influencers are second to none. Key Opinion Leaders (KOL), the most famous Chinese influencers, are internet celebrities of China. These KOLs talk about products and brands in their livestreams, and have built a solid foundation of millions upon millions of loyal followers. They can make…