2023 Double 11 highlights evolving e-commerce trends, platform strategies, and shifts in consumer preferences and live streaming dynamics.
SHEIN surpasses industry giants with innovative fast fashion, dominating global e-commerce through data-driven strategies and customer-centric approaches.
US , Eruope and China's AI race reflects deeper ideological, economic and strategic contests, shaping the future.
2023's Double 11 in China: Unraveling promotions, standout sales, and shifting strategies across major e-commerce platforms.
Indonesia's recent ban on e-commerce via social media platforms disrupts TikTok Shop's growth, redefining the competitive landscape. As Shopee and Lazada gear up to capitalize on the shift, newcomer TEMU makes its move in the dynamic Southeast Asian e-commerce arena.
The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing.