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Content Marketing in China

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What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group.In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant, and…

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KOL Fans Comparison on 5 Big Chinese Social Media Platforms

Read more about the article KOL Fans Comparison on 5 Big Chinese Social Media Platforms
KOL Fans Comparison on 5 Big Chinese Social Media Platforms

1． MAUs of 5 big platforms in 2019 and 2020 There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED. Comparatively, Weibo has 521 million monthly active users in 2020, Douyin has 657 million, Kuaishou has 481 million, BiliBili has 202 million and RED has 100 million.MAUs on the five platforms increased from 2019 to 2020 differently, with Douyin experiencing the…

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KOL Marketing in China Introduction

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KOL Marketing in China Introduction

The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption. Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce competition…

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Top Chinese Social Media Platforms

Read more about the article Top Chinese Social Media Platforms

Top Chinese Social Media Platforms In this article you will get familiar with the top chinese social media platforms: WeChat, Little Red Book, Weibo, Douyin (TikTok) and Kuaishou. 1. WeChat 微信 Originally, WeChat was developed as a simple messaging app. But why we list it in our article about the most popular social media platforms? It's simple - WeChat developed over the years to become the absolute super app of China. There is almost no situation in life where WeChat…

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