2023 Double 11 Review
2023 Double 11 highlights evolving e-commerce trends, platform strategies, and shifts in consumer preferences and live streaming dynamics.
Cheat sheet to quickly understand 2023 Double 11 in China
2023's Double 11 in China: Unraveling promotions, standout sales, and shifting strategies across major e-commerce platforms.
Content Marketing in China
What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group.In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant, and…
KOL Fans Comparison on 5 Big Chinese Social Media Platforms
KOL Fans Comparison on 5 Big Chinese Social Media Platforms
1． MAUs of 5 big platforms in 2019 and 2020 There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED. Comparatively, Weibo has 521 million monthly active users in 2020, Douyin has 657 million, Kuaishou has 481 million, BiliBili has 202 million and RED has 100 million.MAUs on the five platforms increased from 2019 to 2020 differently, with Douyin experiencing the…
KOL Marketing in China Introduction
KOL Marketing in China Introduction
The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption. Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce competition…
Content Seeding Platform Comparison: Weibo, RED & Bilibili
1. What is Content Seeding in China? Content seeding describes an online behavior: through relevant content seeded about a certain product or brand to plant thoughts in consumers´ minds of buying this item.Content seeding is one of the most essential approaches to increase brand awareness, communicate brand messages and marketing products to target audiences, in order to influence their purchase consideration and drive sales. This approach has become an important part of China’s e-commerce shopping drivers.3 out of top 6…
