Xiaohongshu’s Path to Success
Xiaohongshu redefines digital commerce by integrating social networking and e-commerce, creating a dynamic platform for users.
What is Shopatainment?
Shopatainment combines shopping with entertainment, transforming e-commerce into an immersive, engaging consumer experience.
2023 Double 11 Review
2023 Double 11 highlights evolving e-commerce trends, platform strategies, and shifts in consumer preferences and live streaming dynamics.
Cheat sheet to quickly understand 2023 Double 11 in China
2023's Double 11 in China: Unraveling promotions, standout sales, and shifting strategies across major e-commerce platforms.
Content Marketing in China
What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group.In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant, and…
KOL Fans Comparison on 5 Big Chinese Social Media Platforms
KOL Fans Comparison on 5 Big Chinese Social Media Platforms
1． MAUs of 5 big platforms in 2019 and 2020 There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED. Comparatively, Weibo has 521 million monthly active users in 2020, Douyin has 657 million, Kuaishou has 481 million, BiliBili has 202 million and RED has 100 million.MAUs on the five platforms increased from 2019 to 2020 differently, with Douyin experiencing the…
