eTALK China Insights: Chinese Digital Megatrends Series – Foundations of the Chinese E-Commerce System

Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.ioChina has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation.This massive userbase acted as the building block for China becoming the largest e-commerce market.This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.comChina’s population is densely concentrated in…

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