SHEIN surpasses industry giants with innovative fast fashion, dominating global e-commerce through data-driven strategies and customer-centric approaches.
US , Eruope and China's AI race reflects deeper ideological, economic and strategic contests, shaping the future.
eTOC's 5th Anniversary: From E-Commerce to APAC Digital Marketing. Discover our journey and stay informed with our newsletter.
The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing.
The latest platform trends in China 2023.
Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.ioChina has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation.This massive userbase acted as the building block for China becoming the largest e-commerce market.This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.comChina’s population is densely concentrated in…