Mid-Autumn Festival This traditional festival, also known as the Moon or Mooncake Festival, is celebrated in many Asian countries and is one of the most important holidays in Chinese culture. Here is everything you need to know about this traditional festival and its meaning in China! Source: China Highlights Origin The Mid-Autumn Festival has a history of over 3000 years. It is celebrated on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon…

Mascots in China They can be responsible for the success of any brand in China: Mascots What at first glance usually look like they are meant for children often go viral and attract a lot of attention on the Internet. On the next slides, you'll learn why mascots are so important in China - and which ones have been particularly successful. Source: Bloomberg Brand Image Of course, mascots are not only of great importance in China. Brands such as KFC,…

China's Me-Economy Chinese culture is described as collectivist. This means that individual needs are subordinate to those of the community. However, due to demographic development and other influences, the individual consciousness of the Chinese is increasing. This trend will accelerate in 2022. The focus on individual shopping can be described as "me-economy". Collectivist Culture Family members have a major influence on purchasing decisions in China. While 76% of older people prioritize recommendations from family members, students and recent graduates are much…

Source: Globaltimes Every Chinese must take this exam once in his or her lifetime. The standardized college entrance exam in China, better known as 高考 (gāokǎo) – “Higher Education Exam” is held annually. This year's exam will be held on June 6 and 7, setting a new record. Why is Gaokao so important for the future? World Toughest Exam It is also known as the world's toughest final exam. In 2022, 11.93 million students are expected to take the exam, about two…