eTALK China Insights: Mid-Autumn Festival

Mid-Autumn Festival This traditional festival, also known as the Moon or Mooncake Festival, is celebrated in many Asian countries and is one of the most important holidays in Chinese culture. Here is everything you need to know about this traditional festival and its meaning in China! Source: China Highlights Origin The Mid-Autumn Festival has a history of over 3000 years. It is celebrated on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon…

Continue ReadingeTALK China Insights: Mid-Autumn Festival

eTALK China Insights: Mascots in China

Mascots in China They can be responsible for the success of any brand in China: Mascots What at first glance usually look like they are meant for children often go viral and attract a lot of attention on the Internet. On the next slides, you'll learn why mascots are so important in China - and which ones have been particularly successful. Source: Bloomberg Brand Image Of course, mascots are not only of great importance in China. Brands such as KFC,…

Continue ReadingeTALK China Insights: Mascots in China

eTALK China Insight: China’s Me-Economy

China's Me-Economy Chinese culture is described as collectivist. This means that individual needs are subordinate to those of the community. However, due to demographic development and other influences, the individual consciousness of the Chinese is increasing. This trend will accelerate in 2022. The focus on individual shopping can be described as "me-economy". Collectivist Culture Family members have a major influence on purchasing decisions in China. While 76% of older people prioritize recommendations from family members, students and recent graduates are much…

Continue ReadingeTALK China Insight: China’s Me-Economy

eTALK China Insights: Green Growth

Green China Climate change is a threat to the entire world. While the trend of a sustainable lifestyle is becoming more and more important, this is also the case in China.  Environmental protection in China is becoming cool and fashionable.More than 90% of Chinese respondents recognize the value of environmental protection and sustainable development. This figure is also reflected in the purchasing and consumption behavior of many Chinese. More and more consumers are paying attention to using products frequently and sustainably.As environmental…

Continue ReadingeTALK China Insights: Green Growth

Bullet Comments Culture in China

What are “bullet comments”? In general,  “Bullet comments”, or “dan’mu” (弹幕) in Chinese are comments that float across the screen, just like flying bullets. It was first originated in the Japanese ACG industry and developed by a Japanese Cartoon site Nico Nico in 2006. The name “dan’mu” or “bullet comments” comes from the Japanese “danmaku” genre of shooter games. The Danmaku name translates to “bullet hell,” referring to how users are hit by a barrage of bullets in the gameplay.…

Continue ReadingBullet Comments Culture in China

eTALK China Insights: Gaokao in China

Source: Globaltimes Every Chinese must take this exam once in his or her lifetime.The standardized college entrance exam in China, better known as 高考 (gāokǎo) – “Higher Education Exam” is held annually. This year's exam will be held on June 6 and 7, setting a new record.Why is Gaokao so important for the future? World Toughest Exam It is also known as the world's toughest final exam. In 2022, 11.93 million students are expected to take the exam, about two million more…

Continue ReadingeTALK China Insights: Gaokao in China

End of content

No more pages to load