2023 China Platform Trends
1. Summary: The symbiosis of "content" and "e-commerce" Social platforms such as WeChat, Douyin, Kuaishou, and Xiaohongshu (RED) have all launched content-oriented e-commerce businesses, grabbing market share with the traditional marketplace e-commerce giants. Marketplace e-commerce giants (Taobao, JD.com, Pinduoduo) have also made changes, taking “content-oriented” as the focus strategy for the future. Both sides are exploring the closed journey from “seeding” to “trading”, but as of now, the consumer journey of “seeding on social platforms, purchasing on e-commerce platforms” is…