2023 China Platform Trends

1. Summary: The symbiosis of "content" and "e-commerce" Social platforms such as WeChat, Douyin, Kuaishou, and Xiaohongshu (RED) have all launched content-oriented e-commerce businesses, grabbing market share with the traditional marketplace e-commerce giants. Marketplace e-commerce giants (Taobao, JD.com, Pinduoduo) have also made changes, taking “content-oriented” as the focus strategy for the future. Both sides are exploring the closed journey from “seeding” to “trading”, but as of now, the consumer journey of “seeding on social platforms, purchasing on e-commerce platforms” is…

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2023 China Consumer Trends

At the end of 2022, the three-year epidemic was over in China. Chinese consumers will be looking forward to and preparing for the return to normalcy in their work and life. All these will stimulate the long-dormant consumer enthusiasm in 2023 when the consumer market will achieve a "gradual rebound." What are key consumer purchasing trends that we need to keep a close eye on in the next year? 1. Maintain prudent consumption for value for money and quality of…

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Double Eleven Key Insights 2022

Key Takeaways from eTOC:  We have identified the Double 11 key insights to understand how platforms and brands keep growing and what is new opportunities in China's retail landscape. 1.  Loyal customers bring long-term business growth opportunities. There needs to be more than price discounts to retain customers. The platform empowered brands to better serve and convert customers by upgrading the shopping experiences: consumer-friendly starting time (8 pm instead of midnight), Smooth ordering process (shopping cart upgraded) and various loyalty…

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eTALK China Insights: Mid-Autumn Festival

Mid-Autumn Festival This traditional festival, also known as the Moon or Mooncake Festival, is celebrated in many Asian countries and is one of the most important holidays in Chinese culture. Here is everything you need to know about this traditional festival and its meaning in China! Source: China Highlights Origin The Mid-Autumn Festival has a history of over 3000 years. It is celebrated on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon…

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eTALK China Insights: Mascots in China

Mascots in China They can be responsible for the success of any brand in China: Mascots What at first glance usually look like they are meant for children often go viral and attract a lot of attention on the Internet. On the next slides, you'll learn why mascots are so important in China - and which ones have been particularly successful. Source: Bloomberg Brand Image Of course, mascots are not only of great importance in China. Brands such as KFC,…

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eTALK China Insight: China’s Me-Economy

China's Me-Economy Chinese culture is described as collectivist. This means that individual needs are subordinate to those of the community. However, due to demographic development and other influences, the individual consciousness of the Chinese is increasing. This trend will accelerate in 2022. The focus on individual shopping can be described as "me-economy". Collectivist Culture Family members have a major influence on purchasing decisions in China. While 76% of older people prioritize recommendations from family members, students and recent graduates are much…

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