eTALK China Insights: Chinese Digital Megatrends Series – Foundations of the Chinese E-Commerce System

Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.io China has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation. This massive userbase acted as the building block for China becoming the largest e-commerce market. This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.com China’s population…

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Affiliate Marketing in China – Taobaoke

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Affiliate Marketing in China Taobaoke

Affiliate marketing, an advertising tool in which companies compensate third-party publishers to generate traffic towards its products and services, plays a significant role in the e-commerce economy. Vendors only need to cooperate with affiliates to reach a wide base of potential consumers. However, affiliate marketing is different in China; Taobaoke is the most widely used affiliate marketing approach. What exactly is Taobaoke? Why do we choose Taobaoke for affiliate marketing in China? What should we pay specific attention to when…

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The fastest growing platform in China — Pinduoduo

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The fastest growing platform in China Pingduoduo

1. What Is Pinduoduo? Launched in 2015, Pinduoduo has been now a leading social e-commerce application and one of the fastest growing platforms in China.Its users are drawn by deals on a wide range of good which include things like clothing, fresh productsm electronics, as well as common household necessities like tissue paper.On March 17, 2021, Pinduoduo published 2020 full year financial report:The number of Pinduoduo’s annual active buyers in 2020 reached 788 million, surpassing Alibaba’s 779 million annual active…

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Top 10 e-commerce platforms in China

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Top 10 China E-commerce Platforms

The above figures show the number of active users of corresponding e-commerce apps in China as of October 2020. It also shows the growth rate of the respective e-commerce transaction volume in the Chinese market.This article will introduce you the top 10 Chinese e-commerce platforms based on the number of active users. 1. Taobao Currently, Taobao is the largest e-commerce platform with the highest number of users in China. Taobao had 710 million monthly active users in October 2020. Taobao…

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Top 5 cross-border E-Commerce platforms in China

Read more about the article Top 5 cross-border E-Commerce platforms in China
Top 5 cross-border e-commerce platforms in China

China’s cross-border e-commerce market has achieved great development in recent years. According to iiMedia Research, China’s cross-border e-commerce users have reached 150 million. This article will introduce China’s top five cross-border e-commerce platforms measured by sales.The top 5 platforms are: Tmall Global, Kaola, JD Global, Vipshop Global, and Amazon 1. Tmall Global Tmall Global is currently China's largest cross-border e-commerce platform owned by the Alibaba Group. Same as Tmall, Tmall Global acts as a marketplace model that supplies domestic consumers…

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