eTOC's 5th Anniversary: From E-Commerce to APAC Digital Marketing. Discover our journey and stay informed with our newsletter.
The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing.
The power of Artificial Intelligence-Generated Content (AIGC) and its significance for businesses.
Information about our Masterclass at the OMR Festival 2023 in Hamburg.
Hosting website content in mainland China.
Zhihu - the Chinese question and answer platform When people want to find an answer to their question, they most likely think of Google. This is not surprising, as Google holds around 86% of the global search engine market share (Statista 2021). Source: kr-asia.com Zhihu, the Chinese Q&A website and the Chinese equivalent of Quora. In 2021, there were more than 420 million registered users, 100 million monthly active users (MAU), spending an average of 70 minutes/day on Zhihu (Zhihu…