Latest practical applications for WeChat’s e-commerce environment

WeChat Mini-Program What is WeChat Mini-Program?WeChat Mini-Program (below WeChat MP) is a category of executable applications within the WeChat operating environment that users can run directly from WeChat without additional installation or download. Its interface is a drop-down menu integrated into the main WeChat UI, making WeChat MP easily accessible, eventually becoming a new bridge between consumers and service providers. There are over 60 different ways of accessing a WeChat MP, among which sharing over social media is the most prevalent,…

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Content Marketing in China

What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group.In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant, and…

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eTALK China Insights: WeChat – Easy Mode for the Elderly

WeChat Image Source: voi.comDeveloped by Tencent in 2011, WeChat is a multipurpose instant messaging App best known for its social media and mobile payment capabilities.Since 2018, WeChat has been the world’s largest standalone mobile App and has over 1 billion MAUs.The App is available in 17 languages and is described as a “super app” as it provides a wide variety of services; everything from text and voice messaging, to video conferencing, to utility bills payment, to financial services. Elderly Netizens…

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KOL Marketing in China Introduction

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KOL Marketing in China Introduction

The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption. Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce competition…

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Top Chinese Social Media Platforms

Top Chinese Social Media Platforms In this article you will get familiar with the top chinese social media platforms: WeChat, Little Red Book, Weibo, Douyin (TikTok) and Kuaishou. 1. WeChat 微信 Originally, WeChat was developed as a simple messaging app. But why we list it in our article about the most popular social media platforms? It's simple - WeChat developed over the years to become the absolute super app of China. There is almost no situation in life where WeChat…

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