All you need to know about 618 festival in 2023
Explore China's 2023 618 festival, witnessing fierce competition and record-breaking sales.
eTALK China Insights: China Social Media Ecosystem
Social Media in China Statista.com There are approx. 927 million social media users in China during 2020. The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections. Top social media apps include: Douyin WeChat Weibo Xiaohongshu (RED) The Ecosystem Thinking Source: chinaskinny.com Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own…
5 Steps to Build Top Sellers on Douyin
In the recent years, Douyin has become the fastest growing platform to build the brand top sellers in a short time. In this article, we will tell you how to build top seller on Douyin in 5 steps. The feature of Douyin’s algorithm and instant click-to-purchase facilitate building top sellers. Here summarises two main characters of Douyin top sellers. High-quality + Attractive communication story + Little Red Book seeding to build brand e-reputation Products with apparent efficacy before and after…
How to create a Douyin brand account and Douyin store
how to create a douyin account and store
Douyin (Chinese domestic version of TikTok), being wildly popular with Chinese youths, is a short-video-based social networking app owned by ByteDance. Nowadays, integration with e-commerce has become a common practice among the most prevalent social platforms such as Little Red Book and WeChat. Douyin has caught up with this trend and transformed itself into one of the most important marketing channels for e-commerce players. This article will introduce how to create a Douyin brand account and store step by step. 1. Key…
How to Choose the Right Live Streaming Platform
In the last blog, we talked about the characteristics of different KOLs as well as how to choose from them (How to choose the right Live Streaming KOLs). However, it’s usually hard for one KOL to perform well on multiple platforms. Different live streaming platforms usually target different groups of core users with their unique user experience; a KOL must align his/her streaming program with the characteristic of the platform’s mainstream users to gain popularity. While KOLs are important in…