Targeting Generation Alpha in China – A Marketer’s Guide
Brand strategies for China's Generation Alpha: influence, digital trends and effective engagement.
The Growth of Second-Hand Market in China
China's second-hand market is booming, reshaping luxury consumption.
Omnichannel Retailing in China: Integrating Online and Offline Experiences
Seamless integration of online and offline shopping for China's modern retail landscape.
Rakuten: A Global E-commerce Giant and Gateway to Asian Markets
Rakuten: A global e-commerce giant with a strong focus on Asian markets and innovative expansion.
How to Leverage New Technologies in China Marketing
Explore China's cutting-edge technologies transforming marketing: AI, AR, VR, blockchain, and the metaverse.
