The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing
The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing.
What is AIGC? Revolutionizing Content Creation with AI technology
The power of Artificial Intelligence-Generated Content (AIGC) and its significance for businesses.
Double Eleven Key Insights 2022
Key Takeaways from eTOC: We have identified the Double 11 key insights to understand how platforms and brands keep growing and what is new opportunities in China's retail landscape.1. Loyal customers bring long-term business growth opportunities. There needs to be more than price discounts to retain customers. The platform empowered brands to better serve and convert customers by upgrading the shopping experiences: consumer-friendly starting time (8 pm instead of midnight), Smooth ordering process (shopping cart upgraded) and various loyalty membership…
Gen Z in China
Gen Z in China GenZ is the future core proponent of China’s domestic consumption!Who is Gen Z? What makes the Chinese Gen Z so special? What do marketers need to know to win GenZ in China? 1. Who is Gen Z? Generation Z (Gen Z) refers to people born between around 1997 and 2012. This time span can slightly vary depending on the definition and continent. In Asia, for example, the period between 1996 and 2010 is referred to as…
Bullet Comments Culture in China
What are “bullet comments”? In general, “Bullet comments”, or “dan’mu” (弹幕) in Chinese are comments that float across the screen, just like flying bullets. It was first originated in the Japanese ACG industry and developed by a Japanese Cartoon site Nico Nico in 2006. The name “dan’mu” or “bullet comments” comes from the Japanese “danmaku” genre of shooter games. The Danmaku name translates to “bullet hell,” referring to how users are hit by a barrage of bullets in the gameplay.…
