eTALK China Insights: China Social Media Ecosystem

Post published:December 2, 2021
Post category:China Digital Marketing Douyin English eTALK China Insight Social Media Marketing

Social Media in China Statista.com There are approx. 927 million social media users in China during 2020.The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections.Top social media apps include:DouyinWeChatWeiboXiaohongshu (RED) The Ecosystem Thinking Source: chinaskinny.com Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own ecosystems.The best example is WeChat, which…

eTALK China Insights: Chinese TOP KOL

Post published:October 29, 2021
Post category:English eTALK China Insight Social Media Marketing

Chinese Influencers Are RECORD-BREAKING! For many in the West, names like Austin Li or Viya are rather unheard of. But when it comes to spreading the word about brands and products in Chinese e-commerce, these influencers are second to none.Key Opinion Leaders (KOL), the most famous Chinese influencers, are internet celebrities of China.These KOLs talk about products and brands in their livestreams, and have built a solid foundation of millions upon millions of loyal followers. They can make your products…

KOL Fans Comparison on 5 Big Chinese Social Media Platforms

KOL Fans Comparison on 5 Big Chinese Social Media Platforms

Post published:September 17, 2021
Post category:Douyin English RED Eng Social Media Marketing Weibo Eng

1． MAUs of 5 big platforms in 2019 and 2020 There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED. Comparatively, Weibo has 521 million monthly active users in 2020, Douyin has 657 million, Kuaishou has 481 million, BiliBili has 202 million and RED has 100 million.MAUs on the five platforms increased from 2019 to 2020 differently, with Douyin experiencing the…

KOL Marketing in China Introduction

KOL Marketing in China Introduction

Post published:September 17, 2021
Post category:Douyin English RED Eng social media china Social Media Marketing WeChat Weibo Eng

The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption. Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce competition…

Content Seeding Platform Comparison: Weibo, RED & Bilibili

Post published:June 1, 2021
Post category:China Digital Marketing English RED Eng Social Media Marketing

Content Seeding Platform Comparison: Weibo, RED & Bilibili 1. What is Content Seeding in China? Content seeding describes an online behavior: through relevant content seeded about a certain product or brand to plant thoughts in consumers´ minds of buying this item.Content seeding is one of the most essential approaches to increase brand awareness, communicate brand messages and marketing products to target audiences, in order to influence their purchase consideration and drive sales. This approach has become an important part of…

How to create a Little Red Book brand account and store

How to create a little red book account and store

Post published:April 21, 2021
Post category:English RED Eng Social Media Marketing

How to create a Little Red Book brand account and store In recent years, Little Red Book (in Chinese: 小红书 Xiaohongshu, in short RED) has become one of the most popular apps in China, especially among young people. Adopting the unique social e-commerce model, Little Red Book now plays an essential role in boosting new consumption and empowering new brands. Content Seeding on Little Red Book is one of the must-haves of Brands´ China marketing measures. Increasingly more brands have…

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