RED Eng

KOL Marketing in China Introduction

Read more about the article KOL Marketing in China Introduction
KOL Marketing in China Introduction

The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption. Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce competition…

Continue ReadingKOL Marketing in China Introduction

Content Seeding Platform Comparison: Weibo, RED & Bilibili

Read more about the article Content Seeding Platform Comparison: Weibo, RED & Bilibili

Content Seeding Platform Comparison: Weibo, RED & Bilibili 1. What is Content Seeding in China? Content seeding describes an online behavior: through relevant content seeded about a certain product or brand to plant thoughts in consumers´ minds of ​​buying this item.Content seeding is one of the most essential approaches to increase brand awareness, communicate brand messages and marketing products to target audiences, in order to influence their purchase consideration and drive sales. This approach has become an important part of…

Continue ReadingContent Seeding Platform Comparison: Weibo, RED & Bilibili

How to create a Little Red Book brand account and store

Read more about the article How to create a Little Red Book brand account and store
How to create a little red book account and store

How to create a Little Red Book brand account and store In recent years, Little Red Book (in Chinese: 小红书 Xiaohongshu, in short RED) has become one of the most popular apps in China, especially among young people. Adopting the unique social e-commerce model, Little Red Book now plays an essential role in boosting new consumption and empowering new brands. Content Seeding on Little Red Book is one of the must-haves of Brands´ China marketing measures. Increasingly more brands have…

Continue ReadingHow to create a Little Red Book brand account and store

Top Chinese Social Media Platforms

Read more about the article Top Chinese Social Media Platforms

Top Chinese Social Media Platforms In this article you will get familiar with the top chinese social media platforms: WeChat, Little Red Book, Weibo, Douyin (TikTok) and Kuaishou. 1. WeChat 微信 Originally, WeChat was developed as a simple messaging app. But why we list it in our article about the most popular social media platforms? It's simple - WeChat developed over the years to become the absolute super app of China. There is almost no situation in life where WeChat…

Continue ReadingTop Chinese Social Media Platforms

End of content

No more pages to load

Newer Posts