Indonesia's recent ban on e-commerce via social media platforms disrupts TikTok Shop's growth, redefining the competitive landscape. As Shopee and Lazada gear up to capitalize on the shift, newcomer TEMU makes its move in the dynamic Southeast Asian e-commerce arena.
Explore China's 2023 618 festival, witnessing fierce competition and record-breaking sales.
Social Media in China Statista.com There are approx. 927 million social media users in China during 2020.The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections.Top social media apps include:DouyinWeChatWeiboXiaohongshu (RED) The Ecosystem Thinking Source: chinaskinny.com Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own ecosystems.The best example is WeChat, which…
What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group.In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant, and…
In the recent years, Douyin has become the fastest growing platform to build the brand top sellers in a short time. In this article, we will tell you how to build top seller on Douyin in 5 steps.The feature of Douyin’s algorithm and instant click-to-purchase facilitate building top sellers. Here summarises two main characters of Douyin top sellers. High-quality + Attractive communication story + Little Red Book seeding to build brand e-reputation Products with apparent efficacy before and after use…
1． MAUs of 5 big platforms in 2019 and 2020 There are more than 512 million monthly active users on Weibo in 2019, 530 million on Douyin, 400 million on Kuaishou, 130 million on BiliBili, and 85 million on RED. Comparatively, Weibo has 521 million monthly active users in 2020, Douyin has 657 million, Kuaishou has 481 million, BiliBili has 202 million and RED has 100 million.MAUs on the five platforms increased from 2019 to 2020 differently, with Douyin experiencing the…
