Recap – eTOC 5th Anniversary
eTOC's 5th Anniversary: From E-Commerce to APAC Digital Marketing. Discover our journey and stay informed with our newsletter.
The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing
The Rising Power of KOCs, Micro-KOLs and Mid-Tier KOLs in Chinese Influencer Marketing.
The emerging e-commerce market – Southeast Asia
The emerging e-commerce market - Southeast Asia
The emerging e-commerce market in Southeast Asia and its opportunities.
eTALK China Insights: Chinese Digital Megatrends Series – Foundations of the Chinese E-Commerce System
Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.ioChina has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation.This massive userbase acted as the building block for China becoming the largest e-commerce market.This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.comChina’s population is densely concentrated in…
Affiliate Marketing in China – Taobaoke
Affiliate Marketing in China Taobaoke
Affiliate marketing, an advertising tool in which companies compensate third-party publishers to generate traffic towards its products and services, plays a significant role in the e-commerce economy. Vendors only need to cooperate with affiliates to reach a wide base of potential consumers. However, affiliate marketing is different in China; Taobaoke is the most widely used affiliate marketing approach. What exactly is Taobaoke? Why do we choose Taobaoke for affiliate marketing in China? What should we pay specific attention to when using…
The fastest growing platform in China — Pinduoduo
The fastest growing platform in China Pingduoduo
1. What Is Pinduoduo? Launched in 2015, Pinduoduo has been now a leading social e-commerce application and one of the fastest growing platforms in China.Its users are drawn by deals on a wide range of good which include things like clothing, fresh productsm electronics, as well as common household necessities like tissue paper.On March 17, 2021, Pinduoduo published 2020 full year financial report:The number of Pinduoduo’s annual active buyers in 2020 reached 788 million, surpassing Alibaba’s 779 million annual active…
