How to build a compelling product story for China? According to TalkingData 2019 E-commerce Crowd Insight Report, China has the world’s largest e-commerce market, and it still maintains double-digit high-speed growth at a compound growth rate of nearly 24% in the past three years. Especially under the challenge of the Covid-19 epidemic, e-commerce plays an even more important role. Merchants rely on e-commerce to communicate uninterruptedly with consumers and sell products. E-commerce has become the preferred channel for major overseas brands to…

The Emerging Success of Chinese Beauty Brands Case Studies "Guo Huo" ("Chinese domestic products") is undoubtedly one of the new trends of Chinese e-commerce which companies should pay attention to most this year. On the one hand, Alibaba launched the "New Domestic Products Plan 2020", intending to strive for three more Chinese brand products in each consumer's shopping cart. On the other hand, since 618, Tmall has launched the "New Domestic Products" channel, which has become the first-level mobile Taobao…