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What is Zhihu? A complete guide of the Chinese Q&A platform

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Zhihu - the Chinese question and answer platform When people want to find an answer to their question, they most likely think of Google. This is not surprising, as Google holds around 86% of the global search engine market share (Statista 2021). Source: kr-asia.com Zhihu, the Chinese Q&A website and the Chinese equivalent of Quora. In 2021, there were more than 420 million registered users, 100 million monthly active users (MAU), spending an average of 70 minutes/day on Zhihu (Zhihu…

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How to do Baidu Search Marketing in China?

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About Baidu Baidu was founded on the 1st of January, 2000, in Zhongguancun, Beijing. It’s founder, Li Yan Hong, holds the patent for “Hyperchain Analysis”, making China a part of the only four nations (along with USA, Russia and South Korea) in the world with core search engine technology.Every day, Baidu processes over 1 billion search requests from over 100 countries and is the primary source of Chinese information and services for netizens across the world, serving over 1 billion…

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Online Payment Tools in China

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Part 1 - Online Payment Market Overview Considerable and growing online payment market Affiliate marketing, an advertising tool in which companies compensate third-party publishers to generate traffic towards its products and services, plays a significant role in the e-commerce economy. Vendors only need to cooperate with affiliates to reach a wide base of potential consumers. However, affiliate marketing is different in China; Taobaoke is the most widely used affiliate marketing approach. What exactly is Taobaoke? Why do we choose Taobaoke for…

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5 Steps to Build Top Sellers on Douyin

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In the recent years, Douyin has become the fastest growing platform to build the brand top sellers in a short time. In this article, we will tell you how to build top seller on Douyin in 5 steps.The feature of Douyin’s algorithm and instant click-to-purchase facilitate building top sellers. Here summarises two main characters of Douyin top sellers. High-quality + Attractive communication story + Little Red Book seeding to build brand e-reputation Products with apparent efficacy before and after use…

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Short Video Platform – Kuaishou Guide

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Short Video Platform - Kuaishou Guide As a short-video-based app with live streaming function, Kuaishou (Chinese: 快手), has gained great attention in Chinese social media. Domestic companies use Kuaishou to target users from lower-tier cities. With its authentic network and an increasing number of celebrity users, the app excites people of all ages. Through this Kuaishou guide, you will learn the opportunities and challenges for e-commerce players on the Short Video platform. 1. A quick tour to Kuaishou 1.1 Kuaishou:…

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Tmall Paid Advertising – Full Guide

Read more about the article Tmall Paid Advertising – Full Guide
Alibaba Paid Advertising

Tmall Paid Advertising - Full Guide Alibaba accounted for 34.3% of the total net digital Ad revenue in China in 2019. Neither Google’s counterpart in China – Baidu (17.5%) – nor in some degree Facebook’s counterpart – Tencent (17.2%) – can challenge Alibaba’s dominance in digital advertising industry in China. 1.What is Alimama? Alimama is the marketing technology platform within Alibaba eco-system. Based on intelligent algorithms, Alimama integrates and extracts data from search results, recommendations, videos, finance, logistics, and Alibaba-related websites and apps,…

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