How to optimize your Douyin Marketing and E-Commerce
Optimize your Douyin strategy for enhanced marketing and e-commerce success in the digital era.
China Marketing Trends 2024
Discover China's 2024 marketing trends: innovation, consumer behavior, and strategy.
2023 Double 11 Review
2023 Double 11 highlights evolving e-commerce trends, platform strategies, and shifts in consumer preferences and live streaming dynamics.
Full Guide of Chinese Shopping Festivals
Full Guide of Chinese Shopping Festivals No other country in the world celebrates shopping festivals as much as China. The best known of these is Singles Day, or Double 11, when sales records are broken every year and this trend seems to stay. However, there is much more to China than Singles Day. In addition to the major national holidays, there are other events that companies should prepare for.Below we present the biggest Chinese shopping festivals in chronological order. In…
What is Zhihu? A complete guide of the Chinese Q&A platform
Zhihu - the Chinese question and answer platform When people want to find an answer to their question, they most likely think of Google. This is not surprising, as Google holds around 86% of the global search engine market share (Statista 2021). Source: kr-asia.com Zhihu, the Chinese Q&A website and the Chinese equivalent of Quora. In 2021, there were more than 420 million registered users, 100 million monthly active users (MAU), spending an average of 70 minutes/day on Zhihu (Zhihu…
KOL Marketing in China Introduction
KOL Marketing in China Introduction
The latest report by CNNIC revealed that the size of China’s Internet users reached 989 million in 2020, with a penetration rate of 70.4%. Being part of this tremendous figure, we are educated by those digital contents flooding in from different channels, especially in the field of consumption. Announced by the Ministry of Commerce of the PRC recently, China has been the worlds’ top online retail market for eight consecutive years. With the rapid expansion of the e-market and fierce competition…
