Chinese Idol Industry and Fan economy (2): How can brands use it?

Post published:November 6, 2020
Post category:China Digital Marketing E-Commerce Growth English Social Media Marketing

In the last article, we introduced China's fan economy's development process and the division of labor among fans in the Fan Circle. We learned about the new customer clusters with colossal influence and consumption power. In this article, we will briefly introduce fan e-commerce. We will let everyone realize how the brand should interact with fans benignly and create a win-win cooperation model through several specific idol marketing cases. 1. The idol e-commerce model has become the new favorite of…

Chinese Idol Industry and Fan Economy (1): What is It?

Chinese Idol Industry and Fan Economy

Post published:November 6, 2020
Post category:China Digital Marketing E-Commerce Growth English Social Media Marketing

After China's idol industry has experienced explosive growth since 2018, it has developed a new fan organization with strict discipline and code of conduct -- the "Fan Circle". It’s a group gathered with loyal fans and actively support their idols online and offline. Fan Circle has gradually transformed from brand audiences to active participants and brand marketing facilitators all because it’s a way to show their love to idols.In China, understanding the Fan Circle's rules and behaviors is very important…

2020 China Personal and Home Care Insights and Trends

Insights and Trends of Personal and Home Care in China

Post published:October 26, 2020
Post category:E-Commerce Growth English Trend Reports

2020 China Personal and Home Care Insights and Trends According to iiMedia Research, China’s personal care e-commerce market reached 188.19 billion RMB in 2018, an increase of 14.5% YoY. Among them, facial care, body cleansing, and oral care accounted for 81.5%. At the 2020 Tmall Golden Makeup Awards Industry Summit, Ji Yun, general manager of Tmall Beauty Care of Alibaba Group, mentioned in his speech “Tmall Beauty Care Industry Strategy” that the home cleaning industry brought Tmall last year the…

How to build a compelling product story for China?

How to build a compelling product story for China

Post published:October 5, 2020
Post category:China Digital Marketing China Market Entry E-Commerce Growth English Learn

How to build a compelling product story for China? According to TalkingData 2019 E-commerce Crowd Insight Report, China has the world’s largest e-commerce market, and it still maintains double-digit high-speed growth at a compound growth rate of nearly 24% in the past three years. Especially under the challenge of the Covid-19 epidemic, e-commerce plays an even more important role. Merchants rely on e-commerce to communicate uninterruptedly with consumers and sell products. E-commerce has become the preferred channel for major overseas brands to…

The Emerging Success of Chinese Beauty Brands Case Studies

Post published:September 17, 2020
Post category:China Digital Marketing China Market Entry E-Commerce Growth English Learn

The Emerging Success of Chinese Beauty Brands Case Studies "Guo Huo" ("Chinese domestic products") is undoubtedly one of the new trends of Chinese e-commerce which companies should pay attention to most this year. On the one hand, Alibaba launched the "New Domestic Products Plan 2020", intending to strive for three more Chinese brand products in each consumer's shopping cart. On the other hand, since 618, Tmall has launched the "New Domestic Products" channel, which has become the first-level mobile Taobao…

2020 1st Half Year Live Streaming Consumer Insights Report

Post published:August 6, 2020
Post category:China Digital Marketing China Market Entry E-Commerce Growth English Social Media Marketing

2020 1st Half Year Live Streaming Consumer Insights Report In the first half year of 2020, with people staying at home during COVID-19 and the development of mobile devices, the popularity of live streaming has been increasing, among which the e-commerce live streaming is the best-known and becomes a universal way to purchase goods, ranging from beauty products, foods & drinks to electronic appliances. The sales value of live streaming broke new records continuously within a short period of time,…

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