Gen Z in China
Gen Z in China GenZ is the future core proponent of China’s domestic consumption! Who is Gen Z? What makes the Chinese Gen Z so special? What do marketers need to know to win GenZ in China? 1. Who is Gen Z? Generation Z (Gen Z) refers to people born between around 1997 and 2012. This time span can slightly vary depending on the definition and continent. In Asia, for example, the period between 1996 and 2010 is referred to…