China's Demographic Change Image Source: Chinadaily.com.cnChinese society is undergoing a transformation. An aging population is leading to new niche segments of Internet users.One of these groups is the “Silver Economy," Chinese in their 60s and 70s. The Silver Economy Image Source: Chinadaily.com.cnDue to the impact of Covid-19 on society, more and more senior internet users are discovering online shopping. The proportion of Chinese Internet users who are 60 or older increased from 4% to 11% in 2020, and companies recognize…

Meituan Image Source: Min.newsMeituan, China’s Groupon on steroids, is a platform app that provide a wide variety of local services, incl.:EntertainmentDiningDeliveryTravelAnd recently, taxiMeituan provides recommendations and reviews for local establishments and also offer coupons and discounts to these places when purchases are made through its platform. Predominant Market Share Image Source: statistaAs of Q2 2020, Meituan Delivery – Meituan’s online-to-offline food delivery service controls just over two thirds of the Chinese market (The market is valued at over 45 billion…

Housing Woes Image Source: Nerdwallet.comAs a fresh grad coming to Beijing in 2021, you can expect to make around 9000 RMB (1350 USD) per month, which is good and all, but it would take you around 28 years’ worth of savings - no eating, drinking nor taxes of course, to purchase a small 70 sqm apartment on the outskirts of the city.With the latest average market price for housing in Beijing reaching 41,868 RMB / Sqm, including the Greater Beijing…

Chinese Idol Economy Image Source: CNBC.comWith internet access increasing at an ever faster rate, China’s celebrity worship has gained major influence in modern Chinese Society. China’s idol economy is projected to be worth over 140 billion RMB by 2022.According to CNBC, Gen Z spends on average 3.4 hours a day consuming digital content. Most of which are engaging video content and livestreaming. Celebrity Worship and “Fan Circles” Image Source: CGTN.com.cnFans can be divided into three categories: “casual fans”, “regular fans”…