Online Payment Tools in China

Online Payment Tools in China
Online Payment Tools in China

Part 1 - Online Payment Market Overview Considerable and growing online payment market Affiliate marketing, an advertising tool in which companies compensate third-party publishers to generate traffic towards its products and services, plays a significant role in the e-commerce economy. Vendors only need to cooperate with affiliates to reach a wide base of potential consumers. However, affiliate marketing is different in China; Taobaoke is the most widely used affiliate marketing approach. What exactly is Taobaoke? Why do we choose Taobaoke…

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Short Video Platform – Kuaishou Guide

As a short-video-based app with live streaming function, Kuaishou (Chinese: 快手), has gained great attention in Chinese social media. Domestic companies use Kuaishou to target users from lower-tier cities. With its authentic network and an increasing number of celebrity users, the app excites people of all ages. Through this Kuaishou guide, you will learn the opportunities and challenges for e-commerce players on the Short Video platform. 1. A quick tour to Kuaishou 1.1 Kuaishou: innovative and based on short videos.…

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