eTALK China Insights: Mid-Autumn Festival

Mid-Autumn Festival This traditional festival, also known as the Moon or Mooncake Festival, is celebrated in many Asian countries and is one of the most important holidays in Chinese culture. Here is everything you need to know about this traditional festival and its meaning in China! Source: China Highlights Origin The Mid-Autumn Festival has a history of over 3000 years. It is celebrated on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon…

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eTALK China Insights: Mascots in China

Mascots in China They can be responsible for the success of any brand in China: Mascots What at first glance usually look like they are meant for children often go viral and attract a lot of attention on the Internet. On the next slides, you'll learn why mascots are so important in China - and which ones have been particularly successful. Source: Bloomberg Brand Image Of course, mascots are not only of great importance in China. Brands such as KFC,…

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Metaverse in China

Introduction The term around the so-called metaverse always causes a stir with various news. What is the metaverse? What role does China play in it? What are the differences between a Western and a Chinese metaverse? Which companies and apps do you have to know about? This blog article provides a comprehensive introduction to the topic! Source: Reuters 1. What is "Metaverse"? Simply put, the metaverse connects the real and virtual worlds. The word is composed of "meta" and universe.…

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Online Payment Tools in China

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Online Payment Tools in China

Part 1 - Online Payment Market Overview Considerable and growing online payment market With the online shopping market valued at an estimated $1.2 trillion, China is an e-commerce behemoth filled with emerging trends and an unsatiable demand for increasingly more convenient and faster payment methods. In recent years, China’s large population, in conjunction with its rapidly growing digital technology penetration allows for its e-commerce sales to increase at an incredible rate. However, since internet and smartphone access, which stands at…

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Short Video Platform – Kuaishou Guide

As a short-video-based app with live streaming function, Kuaishou (Chinese: 快手), has gained great attention in Chinese social media. Domestic companies use Kuaishou to target users from lower-tier cities. With its authentic network and an increasing number of celebrity users, the app excites people of all ages. Through this Kuaishou guide, you will learn the opportunities and challenges for e-commerce players on the Short Video platform. 1. A quick tour to Kuaishou 1.1 Kuaishou: innovative and based on short videos.…

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