Short Video Platform – Kuaishou Guide

As a short-video-based app with live streaming function, Kuaishou (Chinese: 快手), has gained great attention in Chinese social media. Domestic companies use Kuaishou to target users from lower-tier cities. With its authentic network and an increasing number of celebrity users, the app excites people of all ages. Through this Kuaishou guide, you will learn the opportunities and challenges for e-commerce players on the Short Video platform. 1. A quick tour to Kuaishou 1.1 Kuaishou: innovative and based on short videos.…

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