


Workshop "eTOC China Day"
- Cultural background: Understanding the Eastern mindset
- Your industry trend insights
- The Chinese consumer: Consumer Behavior
- E-Commerce Market Overview
- Digital Marketing Overview
Who benefits most from this workshop?
This workshop is for all companies that are already active in China and would like to expand their understanding of the Chinese market with a strong focus on the digital landscape and business practices.
- Executives who are looking for new growth opportunities for their Chinese subsidiaries
- International companies with a strong focus on China performance growth
- Teams with cross-functional positions, that want to better understand the Chinese market
- German-Chinese teams with challenges in Digital Marketing
- Focus departments: Sales, Marketing, Online business, E-commerce
- Suitable for both internal training of teams in B2C and B2B companies
China’s rapidly changing society, powerful government policies, and fluctuating technologies have a significant influence on the business landscape for international brands in the country.
International brands seeking to improve their business in China must be prepared to navigate a complex and constantly evolving landscape, taking into account the influence of China’s society, government, and technology on the business environment. By understanding these factors and adapting their strategies accordingly, international brands can effectively tap into the vast and lucrative Chinese market.
Our “eTOC China Day” is designed to provide a comprehensive guide to your specific needs in the market.
Key Learnings
Workshop Take-aways
History, Society & Politics
Chinese political and economical landscape and impact on business customs.
Industry insights
Successful business strategies and the latest trends of your industries and target group.
Online business
Key basics and latest trends in China e-commerce & digital marketing.
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