Tmall & JD Store Performance Optimization

Analyse your TMALL & JD store performance data to optimize your ROI

Tmall & JD Store Performance Optimization

A brand’s flagship store on Chinese e-commerce marketplaces is completely different from a web store in the West. Having the right assortment is fundamental. A “Fit for market” brand positioning and a adept product detail page will directly increase sales conversion.

Understanding the Chinese e-commerce promotions calendar and developing the right performance marketing and e-commerce campaign strategy are key success factors as well.

We can optimize e-commerce stores’ (e.g. Tmall Flagshipship Store, JD Flagship Store) performance throughout the whole consumer journey.​

Major Store Performance Management Tools on Tmall

As the biggest e-commerce marketplace in China, Tmall hosts more than 140,000 merchants. In order to create a transparent and efficient digital commerce environment, a series of marketing & business management data tools are developed to empower the merchants.
There are 2 major data tools: Alimama for advertising and Biz Advisor for store performance management.

What is Alimama?

Alimama is the leading marketing technology platform within the Alibaba eco-system since 2007. It offers multiple paid advertising solutions based on a bidding methodology, offering support to everything from brand exposure to sales conversion. 
Merchants can monitor, collect and analyze the advertising performance data in order to optimize the store performance and achieve a better ROI.

Alimama advertising

Example of Alimama Paid Advertising

eTOC has created some examples of each Alimama Advertising Solution:

Alimama Advertising examples

What is Biz Advisor?

Biz Advisor is the control panel that collects and displays real time store performance data, industry trends and benchmarks and competitor’s status.
Biz Advisor provides hundreds of the detailed data aspects about the store performance, which can be divided into 6 major segments:

Tmall KPIs

Merchants will be able to monitor the store performance under the key data aspects, even if its Chinese e-commerce business is managed by distributors. By accounting for possible abnormal data, we can avoid potential failure, especially for less experienced brands.

eTOC Optimizes Your Store Performance

Solid business decisions are based on comprehensive analysis. Filtering through the vast amounts of information in the Chinese e-commerce environment is not easy.
What do these data really mean? What is the business relevance of these figures? How can we decipher the same data index for different industries? What are the industry specific benchmarks we can use to evaluate data? What can I conclude from the data and distill meaningful business insights?
To be able to answer these questions multiple expertise are required:

  1. Practical operation experience in Chinese e-commerce platforms; 
  2. Brand management experience from a brand owner’s perspective; 
  3. Years of local market knowledge.

If you are having trouble pushing past certain bottlenecks, please feel free to contact us.

Do You Want To Sell or grow in China?

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