Navigating the complexities of entering the Chinese market can be challenging, but with our comprehensive masterclass, you’ll gain the clarity and strategy needed to succeed. Our masterclass, “Market Entry in China: E-commerce & Marketing Planning Workshop,” is a detailed 2-hour online workshop designed to equip business owners, marketing teams, and consultants with essential knowledge and actionable strategies for launching and growing their brand in China.

Course Outline:

1. Market Entry Starting Point: Learn the initial steps for entering the Chinese market, including essential legal and regulatory requirements.
2. Consumer Overview: Gain insights into the Chinese consumer landscape, identifying target audiences and understanding consumer behavior and preferences.
3. Marketing Strategy Preparation: Develop a robust marketing plan tailored to the Chinese market, focusing on critical elements that drive success.
4. Social Media Strategy: Discover how to leverage China’s unique social media platforms to enhance brand visibility and engagement.
5. Partner Selection: Find the right trade partner (TP) for your e-commerce ventures to ensure smooth operations and growth.
6. Budget Planning: Get guidelines on how to effectively plan and allocate your marketing budget to maximize return on investment.

Target Audience:

• Business and brand owners expanding to China
• China-focused marketing teams
• E-commerce teams expanding to China
• Investors interested in China’s digital commerce
• Consultants aiding foreign brands in entering China

Additional Benefits:

• Latest insights in new modules
• Lifelong access to workshop materials