China Market Entry

Driven by over 800 million internet users, China has achieved over US$1 trillion in sales in its e-commerce sector in 2020, accounting for about 45 percent of the global e-commerce market. Among its fastest growing subsectors is Cross Border E-Commerce – the sale of overseas products via e-commerce platforms without the need for a local Chinese entity to be established. These platforms include Tmall, JD Global, Kaola and WeChat.

To capitalize on this vast market, many international brands has taken measures to expand into China. This is, however, a difficult task, as different business practices, cultural norms and regulations often impede progress.

eTOC offers a one-stop-shop end-to-end solution, based on our inhouse and strategic partners’ vast experiences, for international brands to enter and thrive in the Chinese market.