China Market Entry

Driven by over 800 million internet users, China has achieved over US$1 trillion in sales in its e-commerce sector in 2020, accounting for about 45 percent of the global e-commerce market. Among its fastest growing subsectors is Cross Border E-Commerce – the sale of overseas products via e-commerce platforms without the need for a local Chinese entity to be established. These platforms include Tmall & JD Global, Kaola and WeChat.

To capitalize on this vast market, many international brands has taken measures to expand into China. This is, however, a difficult task, as different business practices, cultural norms and regulations often impede progress.

eTOC offers a one-stop-shop end-to-end solution, based on our inhouse and strategic partners’ vast experiences, for international brands to enter and thrive in the Chinese market.