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China Market Entry

Shape your China market entry through e-commerce and digital marketing.

eTOC team

Shape your China Market Entry

Driven by over 800 million internet users, China has achieved over US$1 trillion in sales in its e-commerce sector in 2020, accounting for about 45 percent of the global e-commerce market. Among its fastest growing subsectors is Cross Border E-Commerce – the sale of overseas products via e-commerce platforms without the need for a local Chinese entity to be established. These platforms include Tmall & JD Global, Kaola and WeChat.

To capitalize on this vast market, many international brands has taken measures to expand into China. This is, however, a difficult task, as different business practices, cultural norms and regulations often impede progress.

eTOC offers a one-stop-shop end-to-end solution, based on our inhouse and strategic partners’ vast experiences, for international brands to enter and thrive in the Chinese market.

If your brand and products are not in China yet

China market entry via e-ecommerce

China market speed test

List your products on Tmallwithin 6 weeks. Speed test your product potential, get real market feedback.

Sell on Tmall & JD

Setup your brand flagship store, sell on China's biggest marketplaces Tmall and JD.

Sell to China via WeChat

Setup a WeChat Official Account and Mini Program shop for your brand

China Market Entry Advisory

We simplify your China market entry and guide you through every necessary step.

Business Partner Scouting

Extensive partner pool and China e-commerce partner evaluation system, find the right partners for you.

Our Process

A simple, yet effective three step process

We first listen to your needs and analyze your potential on the Chinese market. Based on existing data, we develop the appropriate market entry for your company.

01. Marketing Plan

We analyze your product potential on the Chinese market and develop a suitable market entry strategy.

02. Optimization

We place your products on the largest e-commerce platforms and test your real product potential in the Chinese market.

03. Growth & Sales

We support your sales activities by optimizing your e-commerce and digital marketing campaigns to further grow your China business.

Moonie Zhu

Managing Director Europe

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Your agency for China e-commerce and digital marketing

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eTOC team