How to do Baidu Search Marketing in China?

About Baidu Baidu was founded on the 1st of January, 2000, in Zhongguancun, Beijing. It’s founder, Li Yan Hong, holds the patent for “Hyperchain Analysis”, making China a part of the only four nations (along with USA, Russia and South Korea) in the world with core search engine technology. Every day, Baidu processes over 1 billion search requests from over 100 countries and is the primary source of Chinese information and services for netizens across the world, serving over 1…

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eTALK China Insights: Chinese Digital Megatrends Series – China’s Digital Ecosystem is Driven by 6 Forces

#1 E-commerce and Omnichannel Source: daxueconsulting.com Omnichannel refers to the multichannel approach of customer fulfillment. In China, it is made of four major components:Decision-makingConsumer EngagementFulfillmentCRMOnline retailers are focusing more and more on delivering integrated experiences, sometimes even combining digital with physical experiences – “phygital”. #2 Social Commerce Source: homepage.rs In the aftermath of Covid-19, Chinese consumers spend over 7 hours a day on the mobile internet. Two-thirds of which are spent on social apps.China’s social commerce market is est. to…

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eTALK China Insights: Chinese TOP KOL

Chinese Influencers Are RECORD-BREAKING! For many in the West, names like Austin Li or Viya are rather unheard of. But when it comes to spreading the word about brands and products in Chinese e-commerce, these influencers are second to none.Key Opinion Leaders (KOL), the most famous Chinese influencers, are internet celebrities of China.These KOLs talk about products and brands in their livestreams, and have built a solid foundation of millions upon millions of loyal followers. They can make your products…

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eTALK China Insights: Chinese Digital Megatrends Series – Foundations of the Chinese E-Commerce System

Vast Digital Userbase Image Source: iResearch, CNNIC, MOFCOM, eMarketer and sampi.io China has a scale advantage compared to the rest of the world – approx. one billion internet users across the nation. This massive userbase acted as the building block for China becoming the largest e-commerce market. This is all possible thanks to the virtuous cycle propagated by the fast growing mobile payment penetration in conjunction with the large internet userbase. Pressure to Quickly Scale Image Source: Sekkeistuddio.com China’s population…

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eTALK China Insights: Tightening Regulations

Tech Company Share Prices are Falling! China has recently been cracking down against monopolies and internal anti-competition agreements. Since late 2020, new regulations have been regularly enacted. As a result, the share prices of Chinese tech giants such as Alibaba, JD and others have been falling sharply. The Chinese State is taking action due to the high market shares occupied by a few large players. While Alibaba's held 56% of the e-commerce market in 2021, Meituan led the food delivery…

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eTALK China Insights: China’s “Sinking Markets”

China’s “Sinking Markets” Image Source: cscecos.com Consumer behavior in China is different in the various regions. With increasing Internet penetration, the markets in the tier 3 cities are gaining in importance. While in China's metropolises it is hard to imagine life without a smartphone, a new market is only just emerging in the more rural areas - the "sinking markets". New Internet User Segments Image Source: cgtn.com By the end of 2020, over 70% of the Chinese population was already…

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