Full Guide of Chinese Shopping Festivals

Introduction No other country in the world celebrates shopping festivals as much as China. The best known of these is Singles Day, or Double 11, when sales records are broken every year and this trend seems to stay. However, there is much more to China than Singles Day. In addition to the major national holidays, there are other events that companies should prepare for.Below we present the biggest Chinese shopping festivals in chronological order. In doing so, we go into…

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What is Zhihu? A complete guide of the Chinese Q&A platform

Zhihu - the Chinese question and answer platform When people want to find an answer to their question, they most likely think of Google. This is not surprising, as Google holds around 86% of the global search engine market share (Statista 2021). Source: kr-asia.com Zhihu, the Chinese Q&A website and the Chinese equivalent of Quora. In 2021, there were more than 420 million registered users, 100 million monthly active users (MAU), spending an average of 70 minutes/day on Zhihu (Zhihu…

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eTALK China Insights: China Social Media Ecosystem

Social Media in China Statista.com There are approx. 927 million social media users in China during 2020.The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections.Top social media apps include:DouyinWeChatWeiboXiaohongshu (RED) The Ecosystem Thinking Source: chinaskinny.com Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own ecosystems.The best example is WeChat, which…

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eTALK China Insights: Credit Cards in China

China’s Credit Card Disappearance? Image Source: Getty Images China has somehow forgone the credit card era and went straight to mobile payments. This is largely due to China going through a huge and sudden burst of economic development over the recent decades. Credit cards were never able to gain a strong foothold in the Chinese payment market before mobile payment appeared. The Trend Data Source: IPSOS, WalktheChat As we can see from the figure above, in 7 short years, mobile…

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How to do Baidu Search Marketing in China?

About Baidu Baidu was founded on the 1st of January, 2000, in Zhongguancun, Beijing. It’s founder, Li Yan Hong, holds the patent for “Hyperchain Analysis”, making China a part of the only four nations (along with USA, Russia and South Korea) in the world with core search engine technology. Every day, Baidu processes over 1 billion search requests from over 100 countries and is the primary source of Chinese information and services for netizens across the world, serving over 1…

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eTALK China Insights: Chinese Digital Megatrends Series – China’s Digital Ecosystem is Driven by 6 Forces

#1 E-commerce and Omnichannel Source: daxueconsulting.com Omnichannel refers to the multichannel approach of customer fulfillment. In China, it is made of four major components:Decision-makingConsumer EngagementFulfillmentCRMOnline retailers are focusing more and more on delivering integrated experiences, sometimes even combining digital with physical experiences – “phygital”. #2 Social Commerce Source: homepage.rs In the aftermath of Covid-19, Chinese consumers spend over 7 hours a day on the mobile internet. Two-thirds of which are spent on social apps.China’s social commerce market is est. to…

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