eTALK China Insights: China’s “Sinking Markets”

China’s “Sinking Markets” Image Source: cscecos.com Consumer behavior in China is different in the various regions. With increasing Internet penetration, the markets in the tier 3 cities are gaining in importance. While in China's metropolises it is hard to imagine life without a smartphone, a new market is only just emerging in the more rural areas - the "sinking markets". New Internet User Segments Image Source: cgtn.com By the end of 2020, over 70% of the Chinese population was already…

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eTALK China Insights: The Rise of Alibaba’s Autonomous Delivery Robots

The Rise of Alibaba’s Autonomous Delivery Robots Image Source: damo.alibaba.com Alibaba’s DAMO (Discovery, Adventure, Momentum and Outlook) Academy, established in October, 2017 is Alibaba’s “fun” research institute with the mission of “Research for solving problems with profit and fun”. With offices in Beijing, New York, Tel Aviv, and Singapore, DAMO Academy has since launched many ground breaking products and prototypes. Autonomous Delivery Image Source: pandaily.com Recently, one of Alibaba’s products really took the spot light – the autonomous delivery vehicles:…

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Latest practical applications for WeChat’s e-commerce environment

Latest practical applications for WeChat’s e-commerce environment
Latest Practical applications for WeChat

WeChat Mini-Program What is WeChat Mini-Program? WeChat Mini-Program (below WeChat MP) is a category of executable applications within the WeChat operating environment that users can run directly from WeChat without additional installation or download. Its interface is a drop-down menu integrated into the main WeChat UI, making WeChat MP easily accessible, eventually becoming a new bridge between consumers and service providers.  There are over 60 different ways of accessing a WeChat MP, among which sharing over social media is the…

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Content Marketing in China

Content Marketing in China
Content Marketing in China

What is Content Marketing? Content marketing differs from traditional marketing in its approach. Instead of focusing on advertising products and services from the vendors’ point of view, content marketing’s approach originates from the consumer’s perspective. By identifying a certain group of targeted consumers, content marketers can provide in-depth information that is truly relevant and useful to that particular group. In short, content marketing refers to a strategic marketing approach, mainly focusing on creating and distributing content that is consistent, relevant,…

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eTALK China Insights: The Sheconomy

China’s New Internet User: The Sheconomy Image Source: traveldailymedia.com Women account for 75% of all purchases of consumer goods in China. Most of all female billionaires worldwide are from China. Since 2007, the term "sheconomy" has been used to describe the purchasing power of young wealthy Chinese women. The trend continues. Independent and Confident Female Consumers Image Source: cgtn.com Sheconomy surges as females show greater financial clout and independence. The fast declining birth rate and delayed marriages also changed consumption…

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eTALK China Insights: Lights out for LinkedIn China!

LinkedIn China Image Source: damo.alibaba.com As of yesterday, the popular Western social networking site, LinkedIn just announced its exit from the Chinese market, citing that compliance with increasingly more challenging governmental policies have made it difficult to continue operations. However, its operator, Microsoft, has stated that they will launch a “jobs-only” version of the social network called InJobs, with reduced social functions. What Happened? Image Source: techviral.net Since launch in 2014, LinkedIn has been the one and only major Western…

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