China’s New Internet User: The Sheconomy Image Source: traveldailymedia.com Women account for 75% of all purchases of consumer goods in China. Most of all female billionaires worldwide are from China. Since 2007, the term "sheconomy" has been used to describe the purchasing power of young wealthy Chinese women. The trend continues. Independent and Confident Female Consumers Image Source: cgtn.com Sheconomy surges as females show greater financial clout and independence. The fast declining birth rate and delayed marriages also changed consumption…

LinkedIn China Image Source: damo.alibaba.comAs of yesterday, the popular Western social networking site, LinkedIn just announced its exit from the Chinese market, citing that compliance with increasingly more challenging governmental policies have made it difficult to continue operations.However, its operator, Microsoft, has stated that they will launch a “jobs-only” version of the social network called InJobs, with reduced social functions. What Happened? Image Source: techviral.netSince launch in 2014, LinkedIn has been the one and only major Western social network to…

China's Demographic Change Image Source: Chinadaily.com.cnChinese society is undergoing a transformation. An aging population is leading to new niche segments of Internet users.One of these groups is the “Silver Economy," Chinese in their 60s and 70s. The Silver Economy Image Source: Chinadaily.com.cnDue to the impact of Covid-19 on society, more and more senior internet users are discovering online shopping. The proportion of Chinese Internet users who are 60 or older increased from 4% to 11% in 2020, and companies recognize…

Meituan Image Source: Min.newsMeituan, China’s Groupon on steroids, is a platform app that provide a wide variety of local services, incl.:EntertainmentDiningDeliveryTravelAnd recently, taxiMeituan provides recommendations and reviews for local establishments and also offer coupons and discounts to these places when purchases are made through its platform. Predominant Market Share Image Source: statistaAs of Q2 2020, Meituan Delivery – Meituan’s online-to-offline food delivery service controls just over two thirds of the Chinese market (The market is valued at over 45 billion…

Housing Woes Image Source: Nerdwallet.com As a fresh grad coming to Beijing in 2021, you can expect to make around 9000 RMB (1350 USD) per month, which is good and all, but it would take you around 28 years’ worth of savings - no eating, drinking nor taxes of course, to purchase a small 70 sqm apartment on the outskirts of the city. With the latest average market price for housing in Beijing reaching 41,868 RMB / Sqm, including the…

From Public to Private-Domain Traffic Image Source: cgtn.comWithout a doubt, competition on Chinese e-commerce platforms is enormous.Brands spend a lot of money on public-domain traffic to generate reach on platforms like Taobao or JD.But the trend is moving towards private-domain traffic. Building Direct Communication Channels Image Source: cgtn.comWhile it has been common for potential customers to become aware of brands through public advertising, companies are now going one step further.After the purchase, the customer is to be tied directly to…